The Perfect Holiday Gift For Your Bestie

December 12, 2017 — by Courtney Steeves


Still looking for the perfect holiday gift for your bestie? We have you covered! Get ready to spread cheer in full Pura Vida style!

  1. Start with a Pura Vida bag, clutch, or pouch.

2. Add polaroids of you and your bestie.

3. Add a membership to the Pura Vida Monthly Club.

4. Add a Pura Vida “Best Babes” Set.

5. Add a fun nail polish so your bestie can show off their new Pura Vida bracelets in style.

Who would you give this Pura Vida Besties gift to?


October is Breast Cancer Awareness Month

October 4, 2017 — by Cassie Hooper


In light of Breast Cancer Awareness Month, we have guest blogger, Michelle Zwirn, here to share her experience. Read her blogpost below.

Ten years ago if someone asked me what my life would look like on the brink of my 27th birthday, my response probably would have gone a little something like this- “well….I will have completed my Master’s and be a successful psychologist with my own practice and be married to Dave Grohl and just starting to raise our first child together by the beach.” I am absolutely positive I am not alone when I say that my life right now looks nothing like I thought it would. Cancer has changed my life in so many ways, I could write an entire saga about it that would go on longer than Grey’s Anatomy has even been on the air. I had this long post typed out about all my treatments, doctors, physical changes, but I feel like that is only a slice of this whole journey/experience/story/(insert pseudonym for “incredibly crappy situation” here). I have fought physical battles in my past and came out on top, but nothing could have prepared me for what I was in for both physically and mentally with a cancer diagnosis, especially one that is considered “incurable” by modern medicine and came out of left field at my age. I am by no means on my death bed, and am certainly not here to scare anyone, but I have learned so much this past year and I feel like the mental perspective in these types of situations isn’t often shared, and if me sharing this opens up just one person’s eyes, then being an open book, for me, is totally worth it.

Sometime in 2014 I noticed a lump in my right breast. I was told by my doctor at the time that it was just some sort of trauma to a ligament brought on by years of exercise and that basically I’m too young for breast cancer. I was either 23 or 24, I don’t even remember exactly. I was told to come back if the lump gets any bigger. In the summer of 2016, I had been traveling nonstop all year for work, when all of the sudden almost half of my right boob was swollen and started to feel like really hard rubber, and stabbing pain was radiating through it, so bad that it was keeping me up at night. I went back to the doctor, which led to an ultrasound, which led to a mammogram, which led to a biopsy, which led to an MRI and PET scan, which led to my diagnosis of estrogen-positive metastatic breast cancer. In those 1 1/2-2 years since I first noticed the lump, it had spread to my lymph nodes, all over my ribs, spine, pelvis, and my liver. I was put on a hormone therapy drug that had just been FDA approved along with 4 painful infusions/shots every month which got rid of 90% of the cancer in my body, even cleared up all my bones, but 9 months later it started growing again on my liver. I was put on another hormone therapy drug that slowed things down but not enough, so I am now onto chemotherapy options. I am lucky in the sense that breast cancer is so common that there are a myriad of treatment options, but there is still no “cure” once it goes to another part of the body and this is the thing too many people don’t realize when breast cancer is glorified with pink tutus and giant pink ribbons on NFL fields.

For some reason in our mid-20’s-30’s us strong, independent women (and some men too!) start putting this pressure on ourselves that we need to fulfill what is expected of us- get married and start having babies. I mean, all of our parents were married and had 2 kids by the time they were our age, so that’s where we should be at too, right? Before I was diagnosed with cancer I had been graduated from college for 4 years and had been working nonstop but also LIVING. IT. UP. in Santa Monica and the South Bay since. I was Tindering and Bumbling and meeting people in bars but couldn’t help but look at my friends who were settled down and having kids and wondering if that would ever be me. Now, freezing my eggs was not even something that was brought up to me before or throughout my treatment until I brought it up myself and looking back, if I had to guess, I would say it was because I wasn’t married or serious with anyone at the time. Instead I was thrown into medically induced menopause overnight and the prospect of me ever having children is looking pretty grim, and if I am able to, I will need a surrogate (any takers?!) .

What I am getting at here is that I wish my friends and other women my age knew how different everyone’s situation is. That married couple that is constantly flooding your social media with happy posts or that person your age with the awesome six-figure job—you have no idea what issues they may actually be facing or what it took for them to get to that point. Trust me it has taken me so much time and practice to come to terms with the fact that my life is SO different than most people my age now, and I still struggle with it. However, I HAVE accepted that these feelings, comparisons, guilt trips, will arise, but I have to dig down to the deepest depths of my soul to not let myself unpack and stay stuck in those moments and thoughts. I have learned to pick my battles and that the phrase “energy flows where attention goes” is my new motto. Do I want to focus on the “friends” who have dropped off the face of the earth, or build on those relationships of those who were there in the waiting room the day I was diagnosed? Am I going to be scared that my life could be cut short or am I going to be stoked that this weekend I get to spend my 27th birthday in the middle of a National Park I’ve never been to with 5 of my best friends when this time last year I didn’t even know if I would be here? Picking your battles has got to be the hardest life lesson for anyone to learn, and I am still working on it every day. I encourage you if you are reading this to start doing the same too. I am going to sound super cliche here, but it’s true, we NEVER know what life is going to throw us out of left field and if you look around there is everything to be grateful for. I personally am grateful to have a caring family, a core group of friends who love me as if I am family, my pups, having my good days, the snow season, the ocean, my home state of CA where we have both those things, music, Dave Chappelle for making me laugh on days I don’t think it is possible, and for making it this far and having hope that I will live a long, happy life.

It has been one year and I still haven’t wrapped my head around it, and I’m not sure if I ever will. I am now on my third gnarly treatment plan after the first two failed, been medically induced into menopause and then had to reverse it, am now on oral chemotherapy that makes me wake up every morning wanting to vomit, BUT I am happy to report that all the while I have traveled to six countries and too many states to count, completed all the large events I was planning before I was diagnosed, was still able to snowboard all winter and still plan on doing the same this winter, continue almost everyday with my yoga practice, and I feel pretty damn good considering all that my body has gone through. I leave you now with a quote that was randomly in my inbox the other day from a yoga studio in Maui, but is oh so fitting:

“My body has taught me I am stronger than I realize And more fragile than I like. I can endure pain with courage And be reduced to tears by a virus. I am marvelous, miraculous, mysterious. My body has it’s own deep intelligence. I carry my memories in my cells. I am constantly being born anew. I hold tight to fear and resistance. I breathe deeply, and let go. My legs will carry me farther than I think I can walk. My heart will keep beating even when it is broken. My mouth will kiss, laugh, drink tea and eat chocolate. My skin will shiver with pleasure. My bones will tell the weather. My feet will find the path. My hands will soothe a crying child. And write a story that will make you cry. And pour you a glass of wine. And brush your hair. And stroke your cheek. And hold your hand. My body will chop wood. And carry water. My body understands the wisdom of rest. The beauty of stillness. The power of touch. The importance of dance. And that there is only this. Here. Now. My body understands joy, delight and play. My body knows what I am hungry for. My body has taught me to pay attention to my desires. To listen to my gut. To trust my appetites. My body has taught me I am human. I am here. I am beautiful. I am powerful. I am brave. I am scared. I am alive. And I am grateful.”

-Marianne Elliott “What my body has taught me”


Back To School Packing

August 9, 2017 — by Courtney Steeves


With September right around the corner, we have decided to pack one of our Pura Vida Clutches with our favorite back to school items! You might recognize some of these items from our back to school DIY posts. If not, be sure to check out those posts to go back to school in full Pura Vida style. Let’s get started!

#1 Pura Vida Clutch

#2 Cute Pencils

#3 Mini Note Pad

#4 Weekday Clothespins 

#5 Pom Pom Paper Clips

#6 Polaroids of Friends

#7 Lip Balm 

#8 Copper Magnetic Letters

#9 Scrunchies

#10 Our Fav Pura Vida Bracelets

What would you pack in your Pura Vida clutch? Comment below!


March is Red Cross Month

February 28, 2017 — by Cassie Hooper


The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.

The American Red Cross exists to provide compassionate care to those in need. Our generous donors, volunteers and employees are part of a nationwide network committed to preventing and relieving suffering here at home, across the country, and around the world.

The Red Cross empowers ordinary people to perform extraordinary acts in emergency situations. We train. We mobilize. We connect donors and volunteers to those in urgent need of a helping hand. Whether it is a wildfire or a heart attack, a call for blood, a call for help after a devastating home fire, or a call from a service member or military family in need, the Red Cross is there.

All Red Cross assistance is free, made possible by voluntary donations of time and money from the American people.

The Red Cross is dedicated to providing help and hope to those in need. The Red Cross provides food and shelter in emergencies, assists members of our armed forces, veterans and their families, teaches lifesaving skills to ensure our communities are prepared to respond to emergencies, and so much more.

Each year, for over 70 years, March has been proclaimed “Red Cross Month,” a special time to honor and celebrate the everyday heroes who help us fulfill our mission.

The American Red Cross respond to an emergency every 8 minutes

No one else does this: not the government, not other charities. From small house fires to multi-state natural disasters, the American Red Cross goes wherever we’re needed, so people can have clean water, safe shelter and hot meals when they need them most.

Volunteers carry out 90 percent of the humanitarian work of the Red Cross. At the American Red Cross of San Diego/Imperial Counties, volunteers constitute over 96 percent of the Red Cross workforce within our region.

Donors want to know how much of their donation goes to the humanitarian services and programs the Red Cross provides– an average of 91 cents of every dollar the Red Cross spends is invested in our humanitarian services and programs. 

The American Red Cross provides help and hope to those in need through five lines of service: Disaster Relief, Service to the Armed Forces, Preparedness, Health & Safety Services, International Services and Blood Services.

Disaster Relief

Bringing Help and Hope to Those in Need

The Red Cross provides assistance to members of the community through the three phases of a disaster: preparation, response, and recovery. Programs and services include education and training to prepare for disasters, financial assistance and support in response to disasters, and additional support during the recovery process. The American Red Cross of San Diego/Imperial Counties responds to about one disaster every 24 hours. Disaster volunteers are on call 24/7 to respond to disasters big and small—many of these are middle-of-the-night home fires. The nationwide Red Cross Home Fire Campaign aims to reduce home fire deaths and injuries across the country. In San Diego and Imperial Counties, the local Red Cross has installed over 7,000 free smoke alarms to residents in vulnerable and high-risk communities.

Service to the Armed Forces

Our Commitment Never Wavers

The Red Cross helps members of the military, veterans and their families prepare for, cope with, and respond to, the challenges of military service.

We support members of the military and their families pre-deployment, during deployment and when they return home through emergency communication services, financial assistance programs, re-integration and veteran services, family reconnection workshops and more.

The Red Cross has served more than 1 million military families since 9/11. Red Cross volunteers provide home comforts and critical services on bases and in military hospitals around the world. While we support military families during deployments and emergencies, we also continue serving our nation’s veterans after their service ends. Every day, the American Red Cross provides 24/7 global emergency communication services and support in military and veteran health care facilities across the country and around the world.

In 2016, the American Red Cross of San Diego/Imperial Counties provided services to 64,490 military members, veterans and their families.

Preparedness, Health and Safety Services

Teaching the Lifesaving Skills Needed to Respond During Emergencies

At the American Red Cross, training people how to respond to and prepare for emergencies is our core mission. We offer a range of health and safety classes that teach new skills and keep people knowledgeable, confident and ready to respond in almost any emergency situation.

With courses to cover all key areas of training, available online and in classrooms across the country. We empower our community with lifesaving health, safety and preparedness skills through courses such as First Aid/CPR training, aquatics and water safety classes, caregiver training and more.

Blood Services

Putting Lifesaving Blood on the Shelves for Patients in Need

Every two seconds, someone in the United States needs blood. The American Red Cross is the nation’s largest blood collection organization, supplying approximately 40 percent of the blood and blood products used in our country.

The American Red Cross of San Diego/Imperial Counties provides about half of the blood on the shelves in San Diego.

Blood donations help millions of patients in need.  Blood and platelets are needed for many different reasons— accident and burn victims, heart surgery patients, organ transplant patients, and those receiving treatment for leukemia, cancer or sickle cell disease may all need blood. A single car accident victim can require as many as 100 pints of blood.

Our blood donors are ordinary people – high school students, office workers, business executives, parents and grandparents, and people from every walk of life. But they share one thing – a generous spirit and a desire to give back to their community and help others. Visit to see how you can help.

International Services:

Local Priorities, Sustainable Results — Helping Communities Around the World

The American Red Cross is part of the world’s largest humanitarian network. Working together, we help respond to disasters, build safer communities, and educate future humanitarians. As part of a global network of nearly 200 Red Cross and Red Crescent societies and more than 13 million volunteers, we respond to disasters, build safer communities and educate future humanitarians around the world every day.

Red Cross International Services helps reconnect loved ones around the world after separation due to natural disasters, armed conflict, migration, or other humanitarian emergencies.

The Red Cross also plays a pivotal role in vaccination campaigns. With support from the Red Cross, volunteers use mass media, rallies, door-to-door visits and educational entertainment to reach families who do not have access to routine health services, whether they live in distant villages or urban settlements. The American Red Cross has provided technical and financial support to 12 African countries in measles and rubella vaccination campaigns.

When you support the Red Cross, you become part of a movement that brings hope to people during what may be their darkest day. During Red Cross Month, and all year-round, we encourage everyone to find their inner hero. There are so many ways to support the lifesaving mission of the American Red Cross. Please visit for more information on how you can join us in bringing help and hope to those in need in our backyard, across the country, and around the world.

Donate by buying the Red Cross Charity bracelet today.


Festival Season

February 27, 2017 — by Chelsey Bishoff


With spring approaching and bringing in the warm weather, we are gearing up with the cutest accessories to make this year’s festival season one to remember! Do you guys have any plans? We want to inspire you to get out there in style! Here are a few looks featuring some brand new items hitting the store this season! We couldn’t be more excited!

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We paired our new January birthstone bracelet with the red seed bead tassel bracelet, along with the burgundy studded bracelet.

COMING SOON: Desert Festival Bags!


Make it boho or beachy! You decide!

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Vibe out!

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We cant wait for you to own your very own!

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Live free, Pura Vida fam.

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Weekend Getaway

February 19, 2017 — by Chelsey Bishoff


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Cheers to the weekend! We thought we’d kick off this beautiful, sunny day on the water! What better way to spend a Saturday? Load up the cooler, grab your bestie and hop on the boat. Time to cruise away to an island for awhile!

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All aboard. We took the boat to one of our favorite locations, Masonboro Island. This is where many people come and spend the day with friends and family while enjoying the beachy views.

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Aloha sun rays!

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Ocean air, palms and cold brew… can we ask for much more? We made a pit stop and docked up to grab an iced coffee to accompany us.

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Good vibes all around! Takin’ it easy, living simply down by the shore.

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Don’t forget your pup! Our furry babes like the ocean too, duh!

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Where do you like to escape to on the weekends?


Eating Disorder Awareness Week

February 1, 2017 — by Cassie Hooper


Our Story

The founders of Project HEAL, Liana Rosenman and Kristina Saffran, met while undergoing treatment for anorexia nervosa at just 13-years-old. The two girls helped each other to reach full recovery, and decided to help others achieve it as well.

In the spring of 2008, both at the age of 15, they founded Project HEAL to raise money for others suffering with eating disorders who want to recover but are unable to afford treatment. Unfortunately, insurance coverage for eating disorders is severely lacking, leaving many unable to get the help they need.

Supported by 40 chapters of amazing volunteers nationwide (and in Canada, Australia and Mexico), Project HEAL is thrilled to announce that beginning in 2017, we are expanding our program and mission to begin implementing peer-led localized affordable support, mentorship and education groups for eating disorders in our chapters called Communities of HEALing.

The Problem

Eating disorders have the highest mortality rates of all mental illnesses and are the second lowest funded of all mental health disorders. Over 30 million Americans (one in ten) suffer from an eating disorder.  90% of those stricken do not receive treatment. For those who are treated, it is often not until their symptoms are extreme and entrenched. Left untreated, eating disorders can cause serious medical problems including: cardiac issues, osteoporosis, dehydration, reproductive problems, muscle loss, kidney failure and even death.  Treatment for eating disorders in the United States can cost upwards of $30,000 per month and is often not covered by insurance companies. Given this prohibitive cost, 90% of sufferers do not receive treatment.

National Eating Disorder Awareness Week

This year for National Eating Disorder Awareness Week FEBRUARY 26- MARCH 4, Project HEAL is collaborating with the National Eating Disorder Association (NEDA) and Recovery Spark in a video project exemplifying the importance of support in the recovery of others. The project is called Recovery Heroes.   To join the in the discussion visit Project HEAL’s social channels at


Help out this cause by purchasing the Project HEAL original bracelet! Get yours today.



Beach Yoga Flow

January 30, 2017 — by Chelsey Bishoff


Relax and free your mind. Getting started with a new year and new priorities can be a lot to load on your plate and can take a toll on your body and mind. It’s important to set goals, but dont forget to take care of yourself along the way. Did you know most of the stress we endure is brought on by ourselves? We decided to un-fog our mind and let free for a bit during an evening beach yoga session.

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Pay close attention to the air flowing into your lungs and be intentional with your breaths.

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Stay focused. Take in the good + release the bad energy.

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Take moments just to be still and give yourself time take it all in. Feel the breeze, smell the salt.

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At the end of the day, go over what you are grateful for. Make a mental list of all the good thats to come your way and how you will achieve just that. Taking time for yourself is so important, yet we often forget to take a minute and just breathe. We encourage you to get moving this week and stay active, or just take a moment to enjoy the life all around you. Namaste.


Yogi model: @wolfuntamed


Coffee Bath

January 11, 2017 — by Courtney Steeves


Need a quick way to warm up and reenergize during these cold months? We have just the thing. A Coffee Bath! Coffee Baths are nourishing for dry skin and they smell AMAZING. Take some time to pamper yourself. You deserve it!

What You’ll Need:
1) Coffee scrub (Make one yourself or use a pre-made one. We used frank body.)
2) Essential oil
3) Candles
4) A good book
5) Tea

img_4195Step 1: Add coffee scrub to bath waterimg_4197


img_4224Step 2: Add a few drops of essential oil to bath waterimg_4206

img_4211Step 3: Grab a good readimg_4208Step 4: Grab a mug of warm teaimg_4222Step 5: Relax and Enjoy!img_4225Did you know that Pura Vida Bracelets are 100% waterproof?!  Don’t worry about taking your bracelets off before getting into your Coffee Bath. Wearing your bracelets in water only enhances the natural look and feel.  YAY!
How do you stay warm during these cold months?


Pura Vida x dixie on dallas x Breast Cancer

October 18, 2016 — by Cheyenne Joyner


How it all got started.

2014 was the year that I did something for myself and for so many others—in very different ways. For others, I was fighting to help find a cure for breast cancer. A huge task. I had pledged to walk 60 miles with my best friend to fund research to find a cure to hopefully one day stop breast cancer altogether. Little did I know, it was going to impact my life more than I ever could have imagined.

I asked my friend Elisabeth if I could walk with her in 2014. I was nervous because she had done the walk before and I didn’t want her to think I was trying to steal her thunder. She is an active cancer philanthropist and thankfully welcomed me into her group. We went on training walks and bought matching gear. She gave me the tips and tricks to fight all things blisters and boobies.



The walk. 

Right from the very beginning I knew this was where I was meant to be. Seeing so many people walking for the same cause was truly amazing. Day 1 was overwhelming in the best way possible. There was an energy like nothing else, lots of spirit, emotions, and pink. Lots and lots of pink. The same excitement carried over to Day 2.  The walk was around Mission Bay, so the view was great and the path made it easy for friends and family to come. By mile 30, I needed to see the people that helped me get there. The people who helped me fundraise and make posters, and who offered continuous support. It gave me the strength I needed to keep going after passing the halfway mark. The emotions started rolling in on Day 3. I couldn’t believe how far I had walked and how many touching stories I had heard along the way. I’ve known many women who have been affected by breast cancer and my hate for this disease is what fuels my fire to keep walking, that day and everyday. As soon as I turned on Park Blvd. and made the descent into the last mile my legs were no longer tired and I was ready to fight even harder to do my part to find a cure.



The experience. 

To say that I do the 3-Day walk every year solely for breast cancer research, funding, and finding a cure would be a lie. I also do it for myself. Now I do not have cancer so let’s not get confused, but there is a selfish part of me that does it as sort of a mental healing. Walking past signs that say “I’m alive because you walk” will never leave my memory. Helping someone in this way is the best part of who I am as a philanthropist. Each year that I walk, I pray that I don’t know anyone who has breast cancer.  One day, I hope, events like this will not even exist because there will be a cure. I’m so grateful to potentially be a part of that.


Pura Vida Bracelets x dixie on dallas x Breast Cancer

I was so excited for the opportunity to team up with Pura Vida.  I’ve admired their work and business model for a long time. Having the support of a local company is so rad and I can’t wait to walk wearing my new breast cancer Ella & Ivory bracelets this year.  I’ve created specialty prints for my modern calligraphy business, dixie on dallas. When purchased, all proceeds will benefit the Susan G. Komen foundation as well as help me get to the 3-Day walk again. These simple motivational quotes are perfect for the fighter in you and the survivor in every breast cancer patient.



Fall Picnic

September 30, 2016 — by Courtney Steeves


We are weekend ready! Fall is in full swing and we cannot get enough of this beautiful weather. This weekend we are spending our time picking apples and sipping cider with friends. Throw on your sweater and enjoy the cool weather. There is something so magical about this time of year.



What is your favorite fall activity?!


Fall Yoga Mat Strap

September 11, 2016 — by Courtney Steeves


Fall schedules can make us crazy between work, school, and everything else that comes with this cooler weather. It is important to make time for an activity that focuses on your mind, body and soul. Make time for you. Yoga is a great way to accomplish this. We have created a yoga mat strap inspired by the new season. We hope to see you in the studio!



What You’ll Need:

1) Leather (2 – 29″ x 1.5″ pieces and 1 – 19″ x 1.5″ piece)

2) Ruler

3) Permanent marker

4) Extra strong thread

5) Hammer

6) Awl

Step 1: On both 29″ pieces of leather make marks at 1/4″, 1″, 5 1/4″, and 6″ in from one end of the leather

img_7772Step 2: Use awl and hammer to punch holes in the four marks on both pieces

img_7793Step 3: Fold leather so the holes match up and hand sew to secure

img_7804Step 4: Take the opposite end of the long piece and thread it through the loop formed by sewing the fold together (do this for both pieces of leather)

img_7825Step 5: On both ends of the 19″ piece and on the open ends of the 29″ pieces make a square of four dots

Step 6: Use awl and hammer to punch holes

Step 7: Hand sew a “x” thorugh the holes to secure

img_7833Step 8: Grab your yoga mat and head to the studio!

img_7884Do you practice yoga?!