Staying Centered

January 19, 2015 — by Griffin Thall


Here at Pura Vida, we are all about staying focused and centered.  These photos remind us to do just that. Scroll down to see some of our favorites and remember that there is always time throughout the day to stop, take a breath, and refocus your energies.

Photographer: @urbanoceans


Embracing Your Inner Mermaid

April 1, 2014 — by Griffin Thall


Today is the first day of April!  We are one month closer to summertime.  Embrace your inner mermaid this summer with Pura Vida.

Summer is all about soaking up the sun.  We’re all spending every second at the beach.  So, embrace your inner mermaid.  This is easy just follow these simple steps.  Find the perfect bikini.  Plan on spending all day in your bikini.  We love this seafoam colored one by Odina swimwear.  Here at Pura Vida we know the importance of accessories.  We suggest everyone accessorize with bracelets, rings, and necklaces.  We know the styles are perfect to mix and match.  Start with our favorite styles; Save The Dolphins Platinum, Paddle Without Pollution, Flat Braided Pacific Blue, Silver Anchor AquaSeafoam Braided.  Then look for your reasons to explore the coastline.  Finding the perfect beach is key.  All of us want to find one that is beautiful but not too crowded.  Last but not least, spend your time in good company.  Whether it’s getting a group of friends together or becoming one with the sea life.


New Product Spotlight – The Anchor Wrap Collection

March 19, 2014 — by Griffin Thall


Throughout history, the anchor has traditionally been a symbol of hope. We at Pura Vida hope every day for the brand to keep continuing and growing. We provide hope for local artisans in Costa Rica who rely on us to maintain a steady income. We have built a strong foundation in San Diego but we want to keep growing. And we HOPE to give everyone who purchases our products the strength to keep going, no matter what hardships each individual may face.

Pura Vida’s brand new Anchor Wrap Collection comes in six different colors and is fully adjustable. With peach, aqua, blue, grey, red and green to choose from, the charms can be gold or silver and are 100 percent waterproof. They will not rust or tarnish. Hopefully, when you wear the bracelet, you remember all the things that anchor you down and what wearing a Pura Vida Bracelet means to you.