Pura Vida + 12th Tribe Collaboration

June 16, 2016 — by Griffin Thall



Pura Vida Bracelets make the perfect accessory with ANY outfit, especially with the new tie die dresses from our friends over at 12th tribe! The cool colored bracelets paired with the brightness of the new summer tie dye trends make for a great summer look.

Model @lindsay_foster wearing one of 12th tribes new arrivals, the “Green Escape Dress” with some of our new Summer Seed Beads! We took on the streets of Abbot Kinney in Venice Beach to show off these latest threads. 12th Tribe is offering 10% off to all of you Pura Vida fans reading this blog!

Use special code: PVTRIBE for 10% off your 12th Tribe order!

For our PV fans, Use code: 12THTRIBE20 for 20% off your Pura Vida Bracelets Order! Free Shipping if your spend over $25.



See Summer Better! (Warby Parker)

June 16, 2016 — by Griffin Thall


With summer in full swing, we are constantly keeping our eyes on cool brands to team up with that fit the Pura Vida vibe. Summer wouldn’t be complete without a great pair of sunglass! In collaboration with the #SeeSummerBetter campaign by Warby Parker, we wanted to share some of the awesome things they are offering to kick off the summer heat. Warby Parker has various locations ranging from California, New York, Arizona to Florida, just to name a few!

IMG_7723Something awesome that Warby Parker offers is their “Home Try-On” program! Need help choosing the perfect pair of glasses or sunglasses? The home try on is perfect for that! You can pick up to 5 pairs and have a week to test them out. We had the chance to try this program out!

IMG_7720We picked 5 pairs of sunglasses. This works out perfectly because you get to see which pair fits you best, and you have 5 days to try them out and decide! With Warby Parkers home try on program, you can even send snapshots to their customer service team and they will help you decide on the perfect pair!

Check out some of the photos below from their summer look book.



Pura Vida Outfit Inspiration

April 7, 2016 — by Griffin Thall


Who is in need of some outfit inspiration?? Well, look no more! We are very excited to now have an official Pura Vida clothing line!

Below you will find some original Pura Vida pieces, matched with clothing articles and accessories you may already have in your wardrobe. From our new “Coast Shorts” for the ladies, “Torrey Shorts” for the guys, to PV tank tops and tee shirts, jackets, clutches and bracelets, we have it all…JUST FOR YOU. Shop our new clothing line —>> [HERE

Get ready for summer! Be sure to grab yourself a few necessary accessories: Our New Popsicle Clutch, Pura Vida Water Bottle, Bright colored Bracelets, and Costal Shorts! Pair these with a flowy top and your favorite sunglasses! Phone case from: @clashcases

Festival Season is upon us! Pair our shorts with your favorite festival crop top, a bohemian purse, and don’t forget the temporary tattoos! PS: Be sure to pack the brightest of our bracelets, chapstick for the desert air, and a filled water to stay hydrated throughout the day!

Feeling casual? Grab your comfiest jeans, black sneakers, and our new flowy Marina Tank! Pair it with some cool sunnies, blue toned and black bracelets, and don’t forget the trendy Polaroid camera!

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For the guys: Our new tee shirts are so soft and comfortable! The black Newport Tee can pretty much be thrown on with anything. For this flatlay we chose to pair it with our blue Torrey Shorts. Grab some shades, whip out the flip flops, and our Black Charm bracelets!


Our New Malibu Hoodie is a closet must have – beyond comfortable, and is perfect for those upcoming summer nights. Pair with some flowy shorts, a pair of cute candles, and darker shade bracelets.

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Okay so technically the Destin Fleece Pullover is made for the guys, but lets be real..sometimes girls steal their boyfriends clothes. Paired with this Pullover is some high waited ripped jean shorts, and Birkenstock sandals.


Leave us a comment below what your favorite PV clothing article is!




March 8, 2016 — by Griffin Thall


Today is an exciting day at Pura Vida! We launched our Costal cool clothing line! This has been something we have been working on for a while. We are beyond stoked the day is here to share it with all of you. Get a little salty in our first ever exclusive line of tanks, hoodies, and shorts for guys and gals.


Check it all out on our website!! >>


5 Best Braids to Try

February 3, 2016 — by Griffin Thall


1) Fishtail Braid — The fishtail braid looks elaborate, and can help your hair look great for those rushed mornings. Perfect for the days you don’t feel like pulling out the hot tools. It will also bring out your inner mermaid! Video tutorial HERE.


2) French Braid — Super classic. But can be styled so many different ways! Try half up, half down, or a full hair braid. Tutorial HERE.


3) Waterfall braid –This romantic braid has a whimsical feel with draping pieces that look complicated to achieve, but it really is pretty simple.  Tutorial HERE.


4) Front Row Braid (Boho inspired) — Goes great with your bohemian inspired outfits! you can try parting your hair down the middle creating two side braids sweeping across your face. Two pigtails are back in style as well! Tutorial for the front row braid HERE.


5) Braided headband — Create your own headband with your hair! You will sweep your braid across the front crown of your head. Tutorial HERE.



Check out our “Salty Pineapple Pack” On our website NOW!


Casual #ootd Inspiration with @elorabee

December 14, 2015 — by Griffin Thall


Meet our friend @elorabee who inspires us daily with her fashionably cute outfit picks that she shares on her Instagram. Check out how she styles her Pura Vida for these great everyday looks!

“Well, I’m 21 from Seattle, WA and a recent graduate from the University of Washington with a BA in Mathematics (kind of an unexpected twist since people always expect me to have a fashion related major!).

My love for Pura Vida really started when I took my first bracelets hiking. I love that Pura Vida represents living freely and I feel the most exhilarated at the end of a long hike.

I love exploring and Pura Vida really encourages people to go outside and carpe diem. I also love that the company is always focused on giving back to the community. I’m an optimistic person so bright colored bracelets represent my happy attitude 🙂 “










Share this post if you would wear one of these outfits!


How to Accessorize your Outfits for Spring

March 24, 2015 — by Griffin Thall


It’s time to pack away those sweaters and boots and trade them for bright colors, pretty pastels and floral dresses. Just like your clothing, your accessories should also reflect the changing season. Here are some tips to get you and your jewelry ready for spring:

1. Keep it bright. Take a from cue from Mother Nature and incorporate some eye-catching color into your accessories like a bright pair of sunglasses or chunky coral-colored necklace.

2. Stay golden. Bring some sunshine to your spring #ootd by incorporating some warm, gold hues to wrist. Check out all of our gold bracelets.

3. Make a statement. Wear a chunky, bright necklace over your favorite collared shirt or even a crew neck sweater and some skinny jeans. Always have fun with your accessories!

4. Pretty in pastel. Spring just begs for elegant lilacs, mint greens, dusty pinks and baby blues. Mix and match or compliment with a cream-colored blouse. Either way, you’ll look as fresh as a blooming garden.


Monica Justesen



Share this post if you’re excited for spring!