Spotlight: 1% for the Planet

October 29, 2015 — by Griffin Thall


We teamed up with 1% for the Planet for a fun event at the Patagonia Cardiff Store. Check it out!

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A big thanks to the Patagonia Cardiff store for hosting and providing such great support. We had a blast with the 80+ attendees and we hope to do more events like this next year!

Over 10 years ago, two entrepreneurs had a vision to join forces and use their businesses as the engines of positive environmental change.

This idea by Patagonia founder Yvon Chouinard and Blue Ribbon Flies owner Craig Matthews has since grown into a global movement of over 1,200 member businesses in 44 countries giving 1% of their sales directly to more than 3,500 nonprofits, which totals more than $130 million given back to the environment to date. 1% is a really big number!

Help give back with one of our 1% for the Planet bracelets >>

Share this post if you love our planet!


Check Out Our Best Sellers

April 30, 2014 — by Griffin Thall


Have you checked out our best sellers lately?  Here’s a list of some of our favorite best sellers.  Enjoy!

1. Beach Life– Perfect for all you beach lovers.

2. Yoga Girl Pack– A great accessory to your everyday yoga attire.

3. Solid Black and Silver Infinity Black– They look great together or paired with other styles.

4. Born to be Wild– An awesome accessory for all those wild summer nights.

5. Flat Braided Pacific Blue and the Lost at Sea Anklet– For the inner mermaid in you!

6. Black + White Pack– Hair ties that actually look good in your hair!

7. Pura Vida “Smells Good” Candle– For good vibes and down time at home.

8. Gold Anchor Blue– Sail away in style!

9. East Beach Waves iphone 5 Case– The perfect summer accessory for your phone.

10. Heather Grey Pura Vida Beanie– Keep warm and cozy on those chilly mornings.


Charity Spotlight – March Edition

March 31, 2014 — by Griffin Thall


Every month Pura Vida spotlights certain charities and they call it Awareness Month. The bracelet charities featured on the Awareness Month contain causes during their spotlight month, day or week. For March, the featured charities include:

Cerebral Palsy Awareness:

March is Cerebral Palsy Awareness month. For those who don’t know, Cerebral Palsy is a condition marked by impaired muscle coordination (spastic paralysis) and/or other disabilities, typically caused by damage to the brain before or at birth.

Their Mission: Cerebral Palsy Alliance is an organization that provides family-centered therapies, life skills programs, equipment and support for people living with cerebral palsy and their families.

Learn More Here:

Multiple Sclerosis Awareness:

Multiple Sclerosis is a chronic, typically progressive disease involving damage to the sheaths of nerve cells in the brain and spinal cord, whose symptoms may include numbness, impairment of speech and of muscular coordination, blurred vision, and severe fatigue.

Their Mission: The Multiple Sclerosis Association of America (MSAA) is a national, nonprofit organization founded in 1970 and is dedicated to improving lives today. MSAA provides ongoing support and direct services to individuals with MS, their families, and their care partners.

Learn More Here:

Endometriosis Awareness:

In women and girls who have endometriosis, during their periods, some of the menstrual fluids are retained in the body and abnormally implant in areas outside of the uterus. These implants, or nodules, eventually accumulate on the bladder, bowel, ovaries, cul de sac, and other nearby organs, leading to the development of adhesions, scarring and invasive nodules.

Their Mission: The Endometriosis Foundation of America strives to increase disease recognition, provide advocacy, facilitate expert surgical training, and fund landmark endometriosis research.

Learn more here:

Kidney Disease Awareness:

The term “chronic kidney disease” (CKD) means lasting damage to the kidneys that can get worse over time. If the damage is very bad, your kidneys may stop working. This is called kidney failure. If your kidneys fail, you will need dialysis or a kidney transplant in order to live.

Their Mission: The mission of the American Kidney Fund is to fight kidney disease through direct financial support to patients in need; health education; and prevention efforts.

Learn more here:

Suicide Prevention Awareness

SAVE’s prevention and education programs are designed to increase knowledge about depression, other brain illnesses and the need for assessment and treatment as suicide prevention, increase knowledge about symptoms of depression and the warning signs of suicidal thinking and behavior, increase understanding and the use of intervention skills that can help avoid the tragedy of suicide and increase knowledge about community resources and how to access and use them.

Their Mission: The mission of SAVE is to prevent suicide through public awareness and education, reduce stigma and serve as a resource to those touched by suicide.

Learn more here:


5 Cool Brands to Check Out This Month – February

February 21, 2014 — by Griffin Thall


We love giving back and supporting our community. We also really appreciate other brands who do the same kind of thing. So every month, we are going to spotlight five brands we personally like, and we think you’ll like too. Let us know what you think in the comments, and check out below five companies who have also created a brand based on social good and giving back.

Krochet Kids

Krochet Kids is a brand very similar to Pura Vida. Dubbed the “Krochet Kids,” in high school because of their love for the craft, Kohl, Travis and Stewart brought hook and yarn to Northern Uganda, and transformed a society previously ravaged by a rebel army, into a thriving community. The brand consists of products that range from beanies hand-signed by the Ugandan women who make them, to headbands, scarves t-shirts and sweatshirts, all made with elements of crochet. With more than 150 people in Uganda and Peru working and receiving education to experience a brighter future, the Krochet Kids have found a unique way to give hope to a society that was previously living without it.

Half United

HALF UNITED is a jewelry company that helps fight global hunger. For every product purchased, Christian and Carmen Black, the brother-sister duo who started this brand, will give half of all profits to feed children in need. They have currently provided more than 100,000 meals and have reached more than 20 countries. One of their most popular products, my personal fave, is the “fighting hunger bullet necklace,” which uses recycled bullet casings to represent the ongoing war against global hunger in impoverished countries.

The Giving Keys

The Giving Keys is a brand that focuses on the simple element of hope and the notion of paying it forward. Each key has a message on it, and the whole concept of the brand is that the wearer of the key must give it away at some point to a person they feel needs the message more than them. That person then writes the story of why they gave it away on the sites web page. In addition, The Giving Keys employs those who are looking to transition out of homelessness, keeping the concept of paying it forward alive throughout all aspects of the brand.

Blenders Eyewear

Blenders Eyewear is a brand built on the concept of feeling good about your life and following your passions. Born from a crowd funding campaign backed by hundreds of supporters passionate about a brand that wanted to provide a quality product for an affordable price. Blake Jensen and Chase Fisher make fresh, vibrant, comfortable sunglasses that embody the California, free-spirit vibe every one wants to feel in their day-to-day lives.

31 Bits

31 Bits is a company that takes recycled bead products and turns them into fashion-forward accessories to push a plan that empowers women in Uganda to rise above poverty. The name “31 Bits” comes from Proverbs 31, where it describes a diligent woman providing and caring for her family, while the bits refers to the bits of recycled paper that the beads are made from. Everything they do for the Ugandan women is funded through product sales, so the more you buy, the more they can help empower women who need it most.