Giving Back

#PVGivesBack for the Holidays!

December 19, 2019 — by Kristy Ryan


‘Tis the season to give and give back.

To kick off the holiday season this year, Pura Vida teamed up with our local charity partner, the Boys & Girls Clubs of Greater San Diego, to host a toy drive, ensuring that every student has an awesome gift to open for the holidays.

From December 7th – December 15th, we asked all of you to help us collect gifts for the students, including toys, clothes, accessories, sports equipment and more. It was such as success, and we were blown away by all of your generosity!

With the help of our local retail partners Urban Girl Accessories and Hansen’s, and our national brand partner Indy Brand Clothing, we were able to collect hundreds of gifts, including:

  • Cute and cozy tee’s, sweatshirts and hats from Indy Brand
  • Lego sets
  • Play-Doh and slime sets
  • Stuffed animals
  • Fleece blankets
  • Art sets
  • Books
  • Hot wheels
  • and so much more!

The gifts were then collected by the Boys & Girls Clubs, where their awesome team of volunteers sorted and wrapped each gift so they’d be ready to hand out at their holiday party, which we were fortunate enough to attend!

The PV team helped run a few of the party activities, like face painting, arts and crafts, and carnival games, where the kids played games to win tickets for fun prizes like bikes and scooters.

Once the games were over, Santa stopped by to start giving out the presents, and the kids had the BEST time opening the gifts!

We were so thankful to help put a smile on the faces of so many sweet, smart, and deserving kids. Thank you Boys & Girls Clubs of Greater San Diego for including us, and for all the work you do!

Want to help support all the amazing work the Boys & Girls Clubs of Greater San Diego provides? Shop our Boys & Girls Club original bracelet!

Giving Back

#PVGivesBack to School!

August 22, 2019 — by Kristy Ryan


This year, we kicked off the back to school season with a donation drive for the Monarch School, an amazing K-12 school with a mission to educate students impacted by homelessness and to help them develop hope for the future.

From August 10th – August 18th, we asked all of you to help us collect school supplies and clothes – including backpacks, socks, pencils, binders, notebooks, markers, and more – to make sure that the 250 students at Monarch School have everything they need to start a successful school year. We were blown away by the response and support!

Click on the video to check out all of the items we collected!

With the help of our local retail partners, Surf Ride, Sun Diego, and Urban Girl, and national brand partners Bombas and Vera Bradley, we were able to collect thousands of items (!!), including:

  • 1,000 socks donated by Bombas
  • 250 backpacks donated by Vera Bradley
  • 1,000+ pencils
  • 600+ pens
  • 300+ folders
  • 100+ notebooks
  • and hundreds of additional items including glue sticks, scissors, colored pencils, crayons, markers, tee’s, and more from all of YOU!

The Pura Vida team also asked each student to write down their goal or promise for the school year, and gave out a bracelet to wear as a reminder to stay on track! Check out Alex and Julie’s promises below!

“I wear this bracelet in promise to do my homework this school year.” – Alex

We’re so thankful to our retail partners, brand partners, and audience for your generosity. Your kind hearts and motivation to give back is so inspiring, and we’re so grateful for your help in support in making such a big difference!

Do you have a promise you made to yourself this school year? If so, wearing a bracelet dedicated to that promise is a great way to remind yourself to stay with it! Comment your promise, and which style you use to keep your goals on track below!

Giving BackLifestyle

Pura Vida x Surfrider Foundation: Beach Cleanup

June 19, 2019 — by Kristy Ryan


In honor of International Surf Day on June 15th, Pura Vida sponsored a beach cleanup at La Jolla Shores with the Surfrider Foundation (and a few other awesome local partners, too!). Check out a quick recap and some of our favorite pics below!

At 9am, we collected our gloves and bags, and set off down the beach to start clearing the area of trash, microplastics, and as many other harmful items as possible. We especially kept an eye out for microplastics, as they can be hard to spot and extremely harmful, since they’re easily mistaken for food and can be ingested by marine life.

Once our bags were full, we returned back to the main area to return the trash so it could be sorted and properly disposed of. Everyone that participated in the cleanup was rewarded with a Surfrider bracelet and some other awesome prizes to thank them for their support!

With a morning of hard work behind us, we began a fun day of yoga, cornhole, surfing, and just enjoyed the gorgeous day at the beach.

While we enjoyed the activities on land, Urban Surf 4 Kids, a local outreach organization that works with orphan youth and foster kids, brought out a group of kids for their first surf session!

We closed out the day with the awesome Surfrider volunteers giving a visual presentation on plastic pollution, and great tips and tricks to refuse or reduce single use plastic.

HUGE thanks to our friends at Surfrider San Diego for putting on such an awesome event, and to our partners at Urban Surf 4 Kids, Brew Dr. Kombucha, Capital One, and more for joining! Together, with the help of the 150+ volunteers, we cleaned up over 100 lbs of trash!

Want to help?

Be sure to follow @puravidaevents to stay in the know about other upcoming charity events, including future beach cleanups! You can also shop our Surfrider Foundation bracelet to show your support. For every purchase, we’ll donate 10% of the net sales back to the Surfrider Foundation to further their efforts in keeping our oceans and coasts clean!

Giving BackUncategorized

Boys & Girls Clubs of Greater San Diego – SMART Girls Event

May 20, 2019 — by Kristy Ryan


To help kick off our new partnership with the Boys & Girls Clubs of Greater San Diego, we stopped by their recent SMART Girls event with Power Crunch to learn more about what they do!

Since 2016, our friends at Power Crunch have supported Boys & Girls Clubs of America by investing in the organization’s efforts to promote health and wellness across Boys & Girls Clubs 4,300 sites. This May, they hosted a SMART (Skills, Mastery and Resilience Training) Girls event at a local San Diego club to teach the girls about the power of positivity, goal setting, and female empowerment!

After fueling up on Power Crunch bars, and armed with their awesome new Boys and Girls Clubs bracelet, the girls kicked off the event by listening to local pro surfer, Alyssa Spencer, talk about what how important it is to follow your passions and dreams, and how setting goals and putting in the time and hard work can get you there!

Then we split up into small groups, and worked together on worksheets that helped them identify their individual goals, and the steps they can take to achieve them!

Feeling energized and inspired from all of the talk around goals and dreams, we closed out the afternoon with a fun yoga class to help us connect our minds and bodies, and be thankful for taking to honor our goals.

We were so impressed by the excitement and enthusiasm the girls had, and how they treated each other with so much kindness and support. We can’t wait to continue supporting the Boys & Girls Clubs of Greater San Diego, and are so thankful to the whole Power Crunch team for inviting us to participate in this amazing and empowering day!

Want to help?

Shop our new Boys & Girls Clubs bracelet to show your support for all of the incredible work they do to create a positive and lasting impact on thousands of youth! 10% of net sales from this bracelet will help fund the variety of enrichment programs, activities and services within the community.

Giving BackLifestyle

9 Eco-Friendly Alternatives to Everyday Products!

April 17, 2019 — by Kristy Ryan


Earth Day is one of our favorite holidays.

No matter where you are, the environment around you is likely looking a little greener (hello, spring!), so what better time to check in with yourself and see how you can make your own life greener, too?!

We selected a few of our favorite strategies to make easy, eco-friendly swaps in your everyday life, and included some of our favorite products that are PV staff tested and approved!

So put on your favorite environmental charity bracelet—like the 1% for the Planet or For the Oceans bracelet—and keep reading to learn more about some of our best sustainable swaps! Plus, comment which environmental charity you’d like to see us partner with next to be entered into a giveaway to win ALL of the products listed!

1) Say no to plastic straws, and bring your own reusable straw instead!

According to one study, the US uses 500 million straws every day! The majority of these straws end up in landfills and in our oceans, where they often are mistaken for food by marine life. We highly recommend purchasing your own reusable straw to take with you when you go out to eat, or even just to use at home or the office! offers a great assortment of reusable straw options, including stainless steel, silicone and paper straws.

2) Ditch the plastic wrap in favor of sustainable beeswax wrap!

Leftovers make the best lunch the next day, but it can be challenging to find the right size storage container, and plastic wrap will just end up in a landfill. Using beeswax food storage wraps is a great way to keep your food fresh and secure, and the best part is that they’re reusable! Bee’s Wrap makes one of our favorite food wraps—how cute is this print!? They’re made of beeswax, organic cotton, organic jojoba oil and tree resin, and can easily be washed with cool water and mild dish soap.

3) Bring Your Own Water Bottle!

Refill stations are everywhere now, so it’s never been easier to hydrate on the go! There are tons of reusable water bottles available, in many different materials and sizes depending on your preference. We’re big fans of the Soma water bottles, which are from high-quality, shatter-resistant glass, with an easy grip protective sleeve. Soma is also a certified B Corp and is committed to sustainable business practices, including using post-consumer waste and recyclable materials!

4) Bring the beach to your kitchen with eco-friendly coconut bowls!

A kitchen swap thats cute *and* eco-friendly? Sign us up! We’re all familiar with the many benefits of coconut oil and coconut water, but what happens to the shells that these products are harvested from? Coconut Bowls discovered that 99% of shells are discarded as waste or burned, causing harm to the environment. They prevent this by working with small family farms to collect, clean and craft the shells into eco-friendly bowls. Perfect for acai bowls, right?!

5) Upgrade your beauty routine with organic and eco-friendly skin and hair products!

So many of the beauty products claim to be “natural” and “clean,” and it can be hard to know which products are truly good for you and the environment! We love Captain Blankenship’s collection of products made from organic and domestically grown ingredients whenever possible. They never use synthetic preservatives, parabens or sulfates, and only use recyclable and reusable glass packaging. We recommend the Mermaid Sea Salt Hair Spray for when you want to look fresh off the beach!

6) Protect your skin with reef safe sun care!

Summer is right around the corner, which means long days at the beach soaking up the sun! There are countless options of sunscreen available that will protect your skin, but some of the ingredients commonly found in many sunscreens—like oxybenzone and octinoxate—can have negative effects on coral reefs. MANDA makes effective (and organic!) sun creams and sun pastes that are not only coral reef safe, but also come in sustainable packaging!

7) Grow Your own herbs!

Save yourself a trip to the grocery store and grow your favorite herbs right at home! The best part is you can grow them right from your kitchen counter – no yard needed. Modern Sprout makes super cute indoor garden kits that you’ll want to display. We love the Garden Jars, which come equipped with everything you’ll need to start growing, just add water and sunshine!

8) BYOM – Bring Your Own Mug!

Our generation is always on the go, and that means we often need our food and drinks to go, too—especially coffee! Those plastic (or plastic-lined) cups our favorite lattes come in may be convenient, but they unfortunately have a big impact on our landfills. To help reduce the amount of cups ending up in our landfills and oceans, just bring your own mug! We love Hydroflask’s 12oz Insulated Coffee Mugs for an easy-to-transport mug that keeps our coffee hot for hours. Oh, and it’s BPA-free, too!

9) Look for clothes made from recycled materials!

Clothes are an essential part of everyday life. And if you’re like many of us, leggings are super essential, too! Girlfriend Collective makes some of our favorite leggings. They’re ultra-comfortable, come in tons of colors and the best part is they’re made from recycled water bottles! Each pair of Girlfriend leggings diverts 25 water bottles from landfills and saves 3.11 gallons of water!

Don’t forget to tell us which environmental charity or non-profit we should partner with below for a chance to win ALL of these amazing items, and a few surprise bracelets!

Giveaway is CLOSED! Thank you all for your amazing suggestions! 

Giving Back

Artisan Spotlight: El Salvador

February 23, 2019 — by Kristy Ryan


Thanks to your continued support and the resulting growth of Pura Vida Bracelets, we’ve been able to expand to new countries outside of Costa Rica to continue to provide opportunities for artisans around the world!

For our final week of artisan spotlight features, we’re so excited to introduce you to a few of our amazing and talented artisans in El Salvador. Read on to learn more about their life and experience working with Pura Vida Bracelets!


Meet Grecia!

Name: Grecia Paulette Guevara Rogel.

How long have you been making Pura Vida product: 4 years.

Favorite bracelet style: Bead & Braid.

Favorite outside activity: I like to play video games.

Favorite food: Stuffed Eggplant

Favorite Memory: The day my two kids were born.

How working with Pura Vida Bracelets has impacted your life: My life has change a lot during this four years, I can now afford many things that I couldn’t before.


Meet Jose!

Name: Jose Luis Cartagena Brizuela.

How long have you been making Pura Vida product: 7 years.

Favorite bracelet style: Seed Bead.

Favorite outside activity: I like to play soccer.

Favorite food: BBQ grills.

Favorite Memory: The day I received a bicycle as a gift.

How working with Pura Vida Bracelets has impacted your life: My life was changed completely, I’m able to help my family with the money I make.


Meet Karina!

Name: Karina Marisol Mejia de Bardales.

How long have you been making Pura Vida product: 5 years.

Favorite bracelet style: Flat Braided.

Favorite outside activity: I like to spend time with my daughter.

Favorite food: Pasta.

Favorite Memory: The day my daughter was born.

How working with Pura Vida Bracelets has impacted your life: I have grown a lot during the last 5 years, my income is so much better.


Meet Ruben!

Name: Ruben Antonio Claros Valencia.

How long have you been making Pura Vida product: 6 years.

Favorite bracelet style: Bitty.

Favorite outside activity: I like to cook.

Favorite food: I love cheese.

Favorite Memory: The day I bought my dog

How working with Pura Vida Bracelets has impacted your life: My life is so much better now, I never thought I would have a job as good as this one.


Thank you for reading our artisan spotlights!

We are endlessly thankful for our dedicated and growing team, and can’t wait to see where the future takes us!

Giving Back

Artisan Spotlight: Costa Rica (Pt. 2)

February 16, 2019 — by Kristy Ryan


This week, we’re featuring a few more members of our amazing team in Costa Rica. Keep reading to learn more about their life and experience working with Pura Vida, and check back next week to meet a few of our artisans in El Salvador!


Meet Nikole!

Name: Nikole Vargas Calderón.

How long have you been making Pura Vida product: 1 year.

Favorite bracelet style: Original Born to be wild.

Favorite outside activity: Reading, tv shows.

Favorite food: Sushi.

Favorite Memory: A trip we had as a family in the Beach.

How working with Pura Vida Bracelets has impacted your life: I like this job, it has allowed me to have new friends and I like the fact that people are using the products that we craft.


Meet Adrian!

Name: Adrian Mendez Umaña.

How long have you been making Pura Vida product: 1 year.

Favorite bracelet style: Original Hakuna Matata.

Favorite outside activity: Play video games online.

Favorite food: Rice and Shrimps.

Favorite Memory: The sunsets and the trees that I saw during my visit to my dad’s farm.

How working with Pura Vida Bracelets has impacted your life: I feel really comfortable working at this company, there has been many changes in my life that has given me the strength to do better each day, I understand the importance of time and value each minute.


Meet Yerlin!

Name: Yerlin Morales Godínez.

How long have you been making Pura Vida product: 1 year.

Favorite bracelet style: Original Midnight Waves.

Favorite outside activity: Go out dancing.

Favorite food: Pasta.

Favorite Memory: When my son Emiliano was born, he is now 5 years old.

How working with Pura Vida Bracelets has impacted your life: It has been a great experience, I have been able to go back to school and I have a good income.

We’re so proud of this team, and can’t wait to introduce you to to our El Salvador team next week!

Giving BackInspiration

Charity Spotlight: Colton Underwood Legacy Foundation

February 10, 2019 — by Kristy Ryan


You’ve seen Colton Underwood all over ABC, you may even know he founded a charity, but what exactly is the Legacy Foundation?

This week, we’re excited to spotlight our charity partner, the Legacy Foundation. Read on to learn more about their commitment to helping people living with Cystic Fibrosis, and how you can help!

“The Legacy Foundation is a non-profit organization that was created by former NFL player, Colton Underwood to empower people with cystic fibrosis to live fully, dream big, and support each other.”


FIrst of all, What is Cystic Fibrosis?

The Legacy Foundation website describes Cystic Fibrosis (CF) as a life-threatening genetic disease that primarily affects the lungs and digestive system. An estimated 30,000 children and adults in the United States (70,000 worldwide) have CF, with roughly 1,000 new cases diagnosed each year.

Cystic Fibrosis causes persistent lung infections and limits the ability to breathe over time. People living with CF undergo a daily treatment and medication regimen in order to clear their lungs and maintain their health. These treatments can greatly improve the life span, and quality of life, for CF patients, but unfortunately, they can be time consuming and expensive.


How does Colton Underwood’s Legacy Foundation help?

The Legacy Foundation’s mission is to minimize the challenges that come with accessing the optimal treatment, and empower people with CF to “live fully, dream big, and support each other.”

Founded in 2015 by former NFL Linebacker (and current Bachelor!), Colton Underwood, the Legacy Foundation raises funds for research, and provides equipment and resources for people of all ages living with Cystic Fibrosis. Since its founding, the Legacy Foundation has given nearly $100,000 in cash and equipment donations to CF patients, clinics, and research organizations focused on treating people living with CF. This includes:

  • $60,000 raised for the Cystic Fibrosis Foundation during three football camps to support clinical studies and research.
  • $10,000 raised for the Cystic Fibrosis Clinic at a Children’s Hospital to purchase aerodynamic bikes and medical equipment for patients
  • Visits to children’s hospitals with NFL players to brighten the day of patients.
  • Partnered with International Biophysics, the makers of AffloVest, to provide 50 AffloVests to CF patients across the United States through the Legacy Project.

Pretty amazing, right?! The best part is YOU can help too!

Click here to donate directly to the Colton Underwood Legacy Foundation, or shop the Colton Underwood for Cystic Fibrosis bracelet and Legacy Pack on our website! For each purchase, we’ll donate 25% of net profits to the Legacy Foundation.

Thank you for helping us support the Legacy Foundation!

Giving Back

Artisan Spotlight: Costa Rica (Pt. 1)

February 9, 2019 — by Kristy Ryan


costa rica is where it all began.

We’re proud to say that 9 years later, we still have an amazing team of dedicated artisans in Costa Rica handcrafting your favorite bracelet styles. We wanted to introduce you to a few team members, and let them tell you how working with Pura Vida has impacted their life!


Meet Diego!

Name: Diego Rodríguez Alvarado.

How long have you been making Pura Vida product: 1 year.

Favorite bracelet style: Born to be Wild and Midnight Waves.

 Favorite food: Olla de Carne (Costa Rican Beef Stew).

Favorite memory: The day I married Sonia (who works with Pura Vida too!)

How working with Pura Vida Bracelets has impacted your life: It has been a beautiful experience. The bosses have always been very kind and the schedule has given me time to spend with my family, best job ever!!!


Meet Dayana!

Name: Dayana Álvarez Marín.

How long have you been making Pura Vida product: 1 year.

Favorite bracelet style: Original Citrus Surfline.

 Favorite activity: Reading!

Favorite memory: When my daughter, Cristal, was born. She is now 7 years old.

How working with Pura Vida Bracelets has impacted your life: It has been a very beautiful experience that has allowed me to be able to pay my bills, it has helped me to develop better as a person.


Meet Luis!

Name: Luis Arroyo Obando.

How long have you been making Pura Vida product: 1 year.

Favorite bracelet style: Original Born to be wild.

 Favorite activity: I like to play soccer and watch movies.

Favorite food: Cantonese rice.

How working with Pura Vida Bracelets has impacted your life: I have met many people and have learn a lot from each one of them, I have come to understand that we all have different abilities and to have more patience and to be more responsible.


Check back next week to meet more of our team!

Giving BackTravel

Meet our (Original!) Artisans: Jorge & Joaquín

February 1, 2019 — by Kristy Ryan


In the summer of 2010, a college graduation trip to Costa Rica turned into a life-changing business venture for two Southern California friends, Griffin Thall and Paul Goodman.

While traveling through Costa Rica, Griffin and Paul crossed paths with two bracelet artisans named Jorge and Joaquín. The colorful handmade bracelets they were selling seemed to capture the essence of their journey. No one would have expected for this casual encounter to grow into the successful partnership that it is today, and we’re so proud to say that Jorge and Joaquín are still an integral part of our growth!

Pura Vida’s original artisans, Jorge and Joaquín, on the beach in Costa Rica where they first met Paul and Griffin, selling bracelets on their original table, 8 years later!

We could talk all day about how amazing our partnership has been with these two, but we thought it would be more fun to hear the story directly from Jorge and Joaquín, while also getting to know our friends that truly started it all!

Meet Jorge!

Where were you born and raised?
Born in San Jose Costa Rica. And raised in San José and Heredia.

How long have you and Joaquín known each other?
About 15 years.

Before Pura Vida Bracelets, what did you do for a living?
Travel through Central America selling crafts…

Where did you meet Paul and Griffin?
In Playa Dominical, in Costa Rica…we were selling on the beach when they embarked with a classic bracelet in his hand and asked to us 300 of them but in many colors.

How exactly are the bracelets made?
100% with your hands. A knot for here, a knot for there. You use the chain to make, but the limit is the imagination. You can make an infinite number of designs….

How long have you been making the bracelets?
Actually 15 years….

Where did you learn to make them?
Joaquin teach me, hahahaha. Joaquín and other friends teach me. But above all Joaquín.

Favorite bracelet?
Undoubtedly, the black anchor with gray thread….

How has working with Pura Vida impacted your life?
Certainly, changed all my life and all the life that surrounds me, family and friends, everything is completely different. Pura Vida helps many people and it is good to know. And it feels so good to be totally involved in that support.

What is your favorite part about working with Pura Vida?
Freedom. Working with Pura Vida is different, it’s like the phrase, It’s Pure Life. Sometimes work is hard, but you can feeling good.

What does “Pura Vida” mean to you?
Basically everything. It’s not just a job, It’s something that involves everything, not just your family and friends, also all your time, your spaces and even thoughts in day to day.

Favorite vacation spot? Or the best place to visit off the beaten track?
I like Montezuma beach…but the best place will always be Cahuita in Limón.


Meet Joaquín!

Where were you born and raised? What was that like?
I was born in Heredia, Costa Rica which is a lay back place with fresh climate. I was always surrounded by family, friends, music and skateboards.

How long have you two known each other?
We’ve known each other for 15 years, we used to get together and talk about books, music and crafting.

Before Pura Vida Bracelets, what did you do for a living? 
I used to travel all over Central America with Jorge and other friends selling handicrafts.

Where did you meet Paul and Griffin?
I met them in Playa Dominical (Dominical beach), we used to visit this place and sell handicrafts, they came up to us with an idea and a proposal and we accepted the challenge.

How exactly are the bracelets made? 
The bracelets are made with raw material on hand, string, scissors, fire and with creativity.

How long have you been making them? 
Hmmm… lots of time.

Where did you learn to make them? 
I used to hang out with friends that are artisans outside the National University and they transmitted the knowledge of crafting. With what I learned I created my own style.

Favorite bracelet?
My favorite style will always be the classic bracelet, since it was the beginning of all.

How has working for Pura Vida impacted your life? 
The jump has been huge, a lot of responsibilities but most of all the pride of knowing that many people are benefit by this family, friends and artisans.

What’s your favorite part about working with Pura Vida?
Pura Vida is a company run by two incredible people. It is a pleasure to be able to work with them.

What does “Pura Vida” mean to you? 
Pura Vida is a source of opportunities, it is the smile and pleasure of seeing the artisan take home the results of their effort and the pleasure of knowing that the bracelet makes the bearer smile.

Favorite vacation spot?
My favorite place is Monteverde, I like places with biodiversity with fresh weather, rain and wild animals.



COmment your favorite bracelet style below, and Check back next week to get to know some of our artisans in Costa Rica!

Giving BackLifestyle

12 Resolutions for a Green 2019

January 15, 2019 — by Kristy Ryan


First thing’s first: Happy 2019, everyone!

While we’ve been super busy thinking about ways to better ourselves in the New Year (surf more! eat better!), we couldn’t forget about our resolutions to make our planet better, too. And just in case that’s on your mind, too, we came up with 12 simple strategies—one for each month—to make 2019 your greenest year yet. You can take our approach and choose one strategy to adopt each month, or go big and bold by starting all 12 ASAP!


January: Make your own non-toxic cleaning products

Have a big mess to manage after all the holiday chaos? Kick off the year by making your own non-toxic cleaning products instead of using the standard chemical-filled products. Click here to check out 10 all-natural and effective homemade cleaning solutions.


February: Watch your thermostat

In most places across the country, February can be downright chilly. But instead of cranking up the thermostat, try to keep your energy usage (and utility bills) low by only turning on the heat while you’re home. And while you’re at it, forego heat altogether by using your fireplace instead, or toss on an extra layer or two to fight off the cold. After all, what’s more romantic than cozying up by the fire?!


March: More veggies, less meat!

A study by the Environmental Working Group (EWG) found that the production, processing and distribution of meat requires huge amounts of pesticides, fertilizer, fuel, feed and water, while also releasing greenhouse gases, manure and a range of toxic chemicals into our air and water. Yuck! That’s why cutting back on your meat consumption goes a long way toward helping the environment. Can’t go vegetarian? Opt for organic, pasture-raised and grass-fed meat and dairy products when possible, or try Meatless Mondays in March as an easy way to make an impact!


April: Clear the clutter

’Tis the season for spring cleaning! So this April, go the Marie Kondo route and get rid of excess items in your home and closet that you simply don’t love or use. Adopting a more minimalist lifestyle won’t just help your stress levels; it also reduces the amount of products you use that eventually end up in landfills!


May: Walk & bike more, drive less

As the weather starts warming up in May, try walking or biking to work at least once a week to reduce the amount of greenhouse gas emissions from your car. It’s not only better for you, but also for the environment!


June: Eat local

It’s officially farmer’s market season, and there’s no better place to find delicious and fresh local foods than at your local farmer’s market! You’ll not only help lower transportation emissions (since your food isn’t traveling quite so far), but you’ll also boost your local economy. Total win-win!


July: Use reef-friendly sunscreen

Hot July weather = sunshine, beach time and sunburns (bummer!). Although wearing sunscreen is vital for protecting your skin from the dangerous effects of the sun, many sunscreens contain ingredients that are damaging our ocean’s coral reefs. Luckily, there are great, reef-friendly alternatives, like this Mineral SPF 50 Sunscreen Lotion from Sun Bum.


August: Save some water

While we love sunny August days, this time of year can often lead to hot, dry weather in many areas of the country, meaning the chances for a water shortage are much higher. Try your hand at conserving water by taking shorter showers, turning off the tap while you brush your teeth, and always waiting until you have a full load before using your washing machine or dishwasher.


September: Freeze food while it’s in season

As the weather starts to cool down in September, head to your local farmer’s market and stock up on all the fresh, local product while it’s still in season, then freeze it for the winter! New to freezing? No worries! Click here to learn how to properly store and freeze your food!


October: Opt for reusable mugs and straws

It’s October (aka pumpkin-everything season)! This year, try bringing your own reusable mug or straw when ordering your favorite drink. We promise your pumpkin spice latte will taste sooo much better knowing you saved another cup from ending up in a landfill!


November: Be mindful of food waste

Even though we have a habit of overindulging at Thanksgiving, there’s still a ton of excess food that gets thrown away each year. How much exactly? According to one study, about 204 million pounds of turkey can be thrown away over Thanksgiving. This is not only a huge waste of money, but also a waste of all the natural resources needed to get that turkey to the table. Another study estimates that the amount of discarded turkey requires more than 100 billion gallons of water—enough to supply New York City for 100 days! This year, try to plan your portions and leftovers accordingly to reduce the amount of waste.


December: Recycle your cards & wrapping paper

Sure, the holiday season can be hectic, but taking the time to recycle your cards, wrapping paper and Christmas trees can seriously reduce the amount of waste ending up in our landfills. Try purchasing plain wrapping paper instead of anything metallic or glittery so it can be recycled. Better yet, use old newspaper! Same goes for cards: Plain paper cards can easily be recycled, buy the shiny ones on photo paper or versions with metallic embossing have to be thrown away.


We love our planet, and are proud to do our part!

Do you have any other green resolutions for this year? If so, comment below! We’d love to hear them!

Giving Back

3 Simple Ways to Protect Our Oceans and Marine Life

December 18, 2018 — by Kristy Ryan



Not-so-fun fact: Every minute, one garbage truck of plastic is dumped into our oceans. As if that’s not scary enough, it turns out this might have an even bigger impact on our precious marine life than we knew.



One recent study found microplastics—tiny pieces of plastic debris that come from any number of sources—in the gut of every single sea turtle examined (including more than 100 turtles from seven different species). To be exact, more than 800 plastic particles were found in these sea turtles, including everything from rubber bands, balloons and tires to cigarettes and pieces of clothing. The sea turtles often mistake these bits of pollution for food, and in some cases simply aren’t able to avoid all the debris surrounding them.

Young sea turtles are especially likely to mistake to the plastics for food, but sea turtles of all age and species are at risk, including the Pura Vida turtle, Vida, below. So sad!



Unfortunately, sea turtles aren’t the only ones being harmed by the ever-increasing amount of plastic that’s entering our oceans on a daily basis. Earlier this year, a short-fin male pilot whale died in Thailand after eating more than 17 pounds of plastic bags and packaging. And every year, millions of seabirds suffer the same fate from consuming plastic waste.

This is why it’s crucial for all of us to act right now to help protect our oceans and the marine life living within them. If we don’t, the amount of plastic in the ocean will likely increase tenfold by 2020. And by 2050, that means there would be more plastic than fish in our oceans.



But enough with the bad news; here’s the good news: We can all make a difference! Big changes start with tiny steps, including three moves you can make right now to reduce your impact and protect our marine life:


1. Reduce your plastic usage and waste.

  • Use a reusable cup, mug, or bottle whenever possible.
  • Avoid products with plastic microbeads.
  • BYOS – Bring your own straw!
  • Use Beeswax wraps instead of cling wrap.

Click here to read more strategies to reduce plastic waste!



2. Attend a beach cleanup


Grab some friends or coworkers and organize your own cleanup, or work with a local organization to find a scheduled cleanup at a beach near you! Click here to read more about our recent beach cleanup in San Diego.



3. Support our partners!

We’ll donate 10% of net sales back to our awesome partners that are helping to keep our beaches and marine life plastic free.

Save the Sea Turtles Bracelet

It is the mission of Sea Turtle Conservancy to ensure the survival of sea turtles within the Caribbean, Atlantic and Pacific through research, education, training, advocacy and protection of the natural habitats upon which they depend. 10% of net profits of this bracelet will be donated to Sea Turtle Conservancy.


B.E.A.C.H. Marine Debris Solutions Anklet

Our B.E.A.C.H. – Marine Debris Solutions Anklet benefits B.E.A.C.H. Beach Environmental Awareness Campaign Hawai`i (B.E.A.C.H.) is an all volunteer, non-profit organization that brings awareness and solutions to the problem of marine debris through environmental education, plastic reduction/litter prevention campaigns, and marine debris removal and research.


Save the Dolphins Pack

This style pack supports the Oceanic Preservation Society and their mission to expose complex, global environmental issues and promote advocacy through the use of film, photography, social media, and collaboration.



Thank you for helping Pura Vida and our partners protect our oceans and marine life!

Photos: Griffin ThallLauren Parks