March 8, 2016 — by Griffin Thall


Today is an exciting day at Pura Vida! We launched our Costal cool clothing line! This has been something we have been working on for a while. We are beyond stoked the day is here to share it with all of you. Get a little salty in our first ever exclusive line of tanks, hoodies, and shorts for guys and gals.


Check it all out on our website!! >>


Sweater Weather

February 17, 2016 — by Griffin Thall


We can’t believe there is only about a month let of winter season!! We wanted to inspired you with some photos from a recent shoot by photographer: @rachael_consaul

Model @lauren.lebouef had NO problem pairing our bracelets with each outfit change for the day. From colors of fall, to a light white sweater perfect for a California winter, to colorful blue tones our bracelets really added a pop of color to each outfit. Show us how you daily rock you PV gear, by tagging us on Instagram (@puravidabracelets) or by sending us a snap chat (puravidabrac) <– weekly we send out special discount codes to our snapchat fans! Be sure not to miss out.

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5 Best Braids to Try

February 3, 2016 — by Griffin Thall


1) Fishtail Braid — The fishtail braid looks elaborate, and can help your hair look great for those rushed mornings. Perfect for the days you don’t feel like pulling out the hot tools. It will also bring out your inner mermaid! Video tutorial HERE.


2) French Braid — Super classic. But can be styled so many different ways! Try half up, half down, or a full hair braid. Tutorial HERE.


3) Waterfall braid –This romantic braid has a whimsical feel with draping pieces that look complicated to achieve, but it really is pretty simple.  Tutorial HERE.


4) Front Row Braid (Boho inspired) — Goes great with your bohemian inspired outfits! you can try parting your hair down the middle creating two side braids sweeping across your face. Two pigtails are back in style as well! Tutorial for the front row braid HERE.


5) Braided headband — Create your own headband with your hair! You will sweep your braid across the front crown of your head. Tutorial HERE.



Check out our “Salty Pineapple Pack” On our website NOW!


Casual #ootd Inspiration with @elorabee

December 14, 2015 — by Griffin Thall


Meet our friend @elorabee who inspires us daily with her fashionably cute outfit picks that she shares on her Instagram. Check out how she styles her Pura Vida for these great everyday looks!

“Well, I’m 21 from Seattle, WA and a recent graduate from the University of Washington with a BA in Mathematics (kind of an unexpected twist since people always expect me to have a fashion related major!).

My love for Pura Vida really started when I took my first bracelets hiking. I love that Pura Vida represents living freely and I feel the most exhilarated at the end of a long hike.

I love exploring and Pura Vida really encourages people to go outside and carpe diem. I also love that the company is always focused on giving back to the community. I’m an optimistic person so bright colored bracelets represent my happy attitude 🙂 “










Share this post if you would wear one of these outfits!


4 Holiday Outfit Ideas

December 2, 2015 — by Griffin Thall


The holidays are right around the corner so let the festive party season begin! We’ve got you covered with 4 Holiday Outfit Ideas for the ultimate in #ootd inspiration. Which look is your fave? Comment below!












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Top 4 Cozy Sweaters for Fall

October 20, 2015 — by Griffin Thall


When it comes to fall fashion, we’re a slave to the sweater. Pair with your favorite bracelets to dress it up or dress it down! These cozy knits will keep you warm well into winter.

1) BDG Parker Cardigan,


Pair with: Sand Dollar Surprise Pack


2) Ollie Sweater,


Pair with: Gold Feather Mediterranean Green


3) Others Follow Wild Winds Black Print Poncho,


Pair with: Anything from our Boho Style Guide


4) AEO Cable Knit Sweater, American Eagle Outfitters


Pair with: Anything from our Itty Bitty Charms Collection

Share this post if you love sweater weather!


Back-to-School #ootd Inspiration

September 8, 2015 — by Griffin Thall


We love this time of year! New season, new school year and best of all, new wardrobe. Here’s some Back to School #ootd inspiration to get you ready for another great semester.

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Featured Bracelets (top to bottom):
1) Burgundy Pack
2) Gold Beaded Black / Gold Feather Cream / Columbia Blue Braided / Solid Black
3) Green Pack
4) Waterfall Escape Platinum / Lilypad Braided / Georgia Peach Platinum / Gold Arrow Cream / Solid Mediterranean Green
5) Gold Track Bead Seafoam / Gold Hammered Wishbone Grey

Don’t forget to pair your back-to-school outfits with lots of confidence to complete your look! And of course, your Pura Vida Bracelets 🙂

Show us how you style your PV as you head back to school by posting a photo of your outfit and tagging @puravidabracelets #puravidabracelets.

Share this post if today is your first day back to school!


Our Beach Bag Essentials

May 13, 2015 — by Griffin Thall


We emptied our beach bags to show you what to pack for a day in the sun and sea!

Stay shady and feel good in sunglasses from Blenders Eyewear. Polarized lenses provide protection from the sun and with endless color combinations, you’re gonna want more than one pair.

Stay golden with easy-to-apply temporary metallic tattoos from Flash Tattoos. Be mindful of tan lines!

Stash all your beach goodies in this super cute and functional Vamastyle ‘Beach Daze’ Tote. Pair it with the Tidepool Love ‘Aloha Forever’ Waterproof Clutch and keep your things dry while you play in the ocean.

The Bambi Top in Black Ginger from Stone Fox Swim is the perfect balance of sleek and sporty.

Did you know all Pura Vida Bracelets are completely waterproof? Just make sure you give ’em a rinse after a day at the beach to remove any salt that may discolor metals.

And most importantly, don’t forget to bring lots of good vibes and good friends!

Share this post if you wish you were at the beach right now.


A Swimsuit For Every Occasion

April 29, 2015 — by Griffin Thall


Just like any functional piece of clothing, you need “suitable” swimwear for any and all occasions. And when the fabric is barely there, it’s definitely worth investing in the best cut, style and fit. Whether you’re hanging 10 or hanging out by the pool, we’ve got you covered (sort of) with a bathing suit for every occasion.

Music Festival
Feeling fringy? Sway around in the INDAH Marjan Top in Metallic Cream while you listen to your fave musician as the sun sets. Shop

Surfing + Water Sports
We love multi-functional fashion! Throw on the San Lorenzo Bikinis Reversible Sports Top + Brief in Sol/Wildflower on your next surf or water adventure. Shop

Getting Your Bronze On
Sizzle in style with the Stone Fox Swim Loni Top + Tucker Bottoms in Black Ginger. Suns out, buns out! Shop

Pool Party
Make a statement at your next pool shindig with the Mikoh Seychelles One-Piece in Bone. Business in the front, party in the back. Shop

Day at the Beach + Out for Dinner
Spend a day frolicking at the beach in the ACACIA Swimwear Teahupo’o Crochet One Piece in Bird of Paradise then transition to dinner attire by throwing on a maxi skirt, some denim or black slacks and a cute cardigan. Shop

All Photos:
iShine 365
Shop everything at

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Love Pineapples? You Need These

April 20, 2015 — by Griffin Thall


Okay, so it’s not news that we love pineapples. Not only are they sweet, golden and delicious, but they also remind us of the beach and good vibes! We decided to round-up our favorite pineapple must-haves to show our appreciation for the tropical fruit:

Tidepool Love Sweet & Sandy Pineapple Charm Bracelet Gold Bracelet

Bath & Body Works Pineapple Everything!

Amuse Society Pineapple Crew Fleece

Pura Vida Pineapple Clutch + iPhone Background

Angelina Hills X Kaikini Reversible Pineapple Bikini

Dress Gallery Pineapple Silk Jacket

Woven Pear Pineapple Socks

Reebok Pineapple Capri

Share this post if you love pineapples!