Back to School Digi Downloads

August 18, 2016 — by Griffin Thall


The school year is approaching and summer days are slowly fading into fall. It’s almost that time to set your alarm clock to rise and grind your way through the semester. Work hard, stay humble, and remember your friends at Pura Vida are here to support you the whole way.

Our new digi downloads are here to provide you with some extra inspiration.






Did someone say ‘back to school shopping’?! Check out our new fall collection and go back to class in style. 🙂


Afternoon Ambience

August 6, 2016 — by Chelsey Bishoff


So maybe summer can’t last forever. Getting back into the swing of everyday life can be exhausting! Don’t let the hustle and bustle get the best of you. Relax and mellow out. Turn on some afternoon acoustic, burn your favorite incense, pour yourself a cup of tea. Vibe to your own rhythm.


Take a moment for yourself and do what makes you happy. Don’t clutter your mind with negativity.

Write it all out. Think good thoughts. What inspires you?

Dream it up, whatever it is that keeps your brain busy.

Never stop creating. Think bigger! Always stay inspired and most importantly, do what sets your soul on fire.

photographer: @chelseybishoff

model: @brennaramz


Date Night at the Drive-in – Tips to Prepare

August 2, 2016 — by Griffin Thall


Summer + drive-in movie night! Don’t let the summer end without going to the drive-in! Want to know how to prepare for the best drive-in movie date? Keep reading! Whether you are going with a few friends or your significant other, here are some items you don’t want to forget.

1) Blankets + pillows… a lot of them! Pile the blankets up to make your car more comfortable. Use the pillows as a back rest and for extra comfort. Save a blanket or two to cover up when the cool summer chill hits when the sun goes down.
drive-in-1 drive-in-2 drive-in-3 drive-in-42) A mini cooler to keep drinks/candy cold in the summer air.
drive-in-15 drive-in-5drive-in-8 drive-in-63) PIZZA. It’s the perfect dinner to share before you head into the drive-in!
drive-in-18 drive-in-74) Treats! Bring your favorite candy along. Gummy bears + chocolate are always on our list!
drive-in-9drive-in-13drive-in-125) Popcorn. Pop it before you head to the drive in. Use popcorn bags, a small ziplock, or a brown paper bag to share!
drive-in-11 6) Something to drink. We picked up some Peace Tea! Don’t forget to pack a few waters to stay hydrated too.
drive-in-14 drive-in-16 drive-in-17 drive-in-19 drive-in-20 drive-in-21 drive-in-22 drive-in-23 drive-in-24 drive-in-25 drive-in-27 drive-in-28 drive-in-29








Mermaid Hair Spritzer

July 29, 2016 — by Griffin Thall


Get that perfect mermaid hair with this “Mermaid Hair Spritzer!” Made with sea salt and a few other ingredients, this will leave your hair feeling soft and smelling AMAZING! To create this wavy beach hair look, you will just need to spray this hair spritzer on wet or dry hair.

Thanks for checking out this blog post Pura Vida fans! Hope you enjoy.

What you will need: 
– Hot water (1 cup)
-Coconut Oil (1 Tablespoon)
-Sea Salt (1 Tablespoon)
-Hair gel or conditioner (1 Tablespoon)
-Empty Spray bottle (we prefer a glass bottle)
-Essential Oil of choice * Optional *

Step 1) Add hot water into a bowl.

merhair-8Step 2) Add sea salt in with the hot water.

merhair-3merhair-4Step 3) Add in conditioner or hair get of choice.

merhair-5Step 4) Add in coconut oil.

merhair-1Step 5) Optional: Add a drop or 2 of essential oil of choice. Stir all ingredients together.

merhair-6Step 6) Use a funnel and pour new contents into a spray bottle.

merhair-9merhair-10merhair-11Step 7) Spray on hair and enjoy your new waves!



Top 10 Poolside “Must Haves”

July 12, 2016 — by Griffin Thall


Next time you go to the pool this summer don’t forget to check out this list of must haves!

We live for long summer days, why not crank up your poolside vibes with some of our Pura Vida favorites? A pool day isn’t complete without one of Pura Vida’s vibrant bathing suits, some colorful bracelets and hair ties, and the Live Free water bottle. Check out more below!

1) Don’t forget your towel! Pool-32) Stay hydrated! Our “Live Free” water bottles are perfect for staying cool under the hot sun.
Pool-63)  A polaroid camera is an essential for capturing those fun moments and creating memories of you and your friends.
Pool-44) Portable speaker. What’s a pool day without some tunes?
Pool-105) Tanning Oil. We love this brand from Hawaii called “Maui Babe” that brings out that sun kissed look we all adore.
Pool-56) Sunnies are a MUST.
Pool-117) Avoid chapped lips by bringing along some moisturizing chapstick!
Pool-138) Can’t forget some of our Pura Vida colorful hair ties! The bright elastic keeps your wrists pretty and your hair secure.
Pool-14Pool-159) A good pair of headphones.  For those times when you’re working on your tan alone a good pair of head phones are perfect!
Pool-1610) Last but not least, Pura Vida’s new Boho Bikini.  Go take a dip in that refreshing pool water!
Pool-20Check out our bracelets on our website to see which stack you would rock this summer poolside!


Desert Drifter Video

May 24, 2016 — by Griffin Thall


Hey Pura Vida fans!

We’re excited to introduce our newest desert inspired accessory – the Desert Drifter Backpack!  The perfect size to fit all of your accessories for a quick getaway, you’ll be living out of this bag all summer long!

Carefully crafted in two beautiful fabrics, Neon Indian and Daydream, you’ll never want to leave home without one! Get yours here!


Lotus + Ohm Bracelets

May 18, 2016 — by Griffin Thall


Hey Pura Vida fans! Earlier this week we introduced two of our newest yoga charm bracelets, the Hamsa, and the evil eye. Well, we have two more for you to add to your collection! Presenting the Lotus and the Ohm Bracelets.

Meaning of the Lotus Charm:

The lotus flower is a symbol of beauty, love, and harmony. The lotus flower starts its life in dirty, muddy water. It then rises out of the water and delicately blooms. Cultures around the world see the lotus flower as a symbol of growth, strength, self-awareness, and beauty. Wearing this symbolic charm can remind us of the ways we can over come the muddy and sometimes dark complications in our lives. Just like the lotus flower, we too can blossom and prevail, despite whatever hardships come our way.

Meaning of the Ohm Charm:

The ohm charm represents the sound you often hear at the end of a yoga class; “Ohmmmmm.” But what does it mean? Some say it is “the sound of the universe to represent all of consciousness.” Others say the sound of “Ohmmm” can calm the nervous system and relieve stress. Everyone agrees that the symbol is an icon of the mental, physical, and spiritual practice of yoga.


Shop our new Boho Collection HERE 


Hamsa Charm + Evil Eye Bracelets

May 17, 2016 — by Griffin Thall


Breathe in, breathe out… introducing our new yoga charms! The Hamsa Charm and Evil Eye are now part of the Pura Vida Bracelets collection. For all of you yogis out there, feel free to relax, meditate, and enjoy your practice while wearing these dainty bracelets.

Meaning of the Hamsa Charm:

The Hamsa symbolizes protection. More specifically, it represents protection against evil forces as well as strength and power.

Meaning of the Evil Eye charm:

Have you ever received “the evil eye look” from someone? Let’s hope not because it is supposed to bring bad luck and discomfort. Fortunately, wearing this charm is said to symbolize “no evil eye” which can have a balancing effect and ward off negative looks and thoughts. This charm symbolizes balance and protection from those “bad karma” vibes.


Shop these new charms on our website: New Boho Collection 


Festival Fishtail (Using LuxyHair) Hair Extensions

May 3, 2016 — by Griffin Thall


Ever want to achieve a longer, fuller look to your hair? There are a few different options in hair extensions, but we wanted to share with you a brand that we love!

We have teamed up with @luxyhair to bring you a new hair tutorial on creating a longer braid perfect for festival season, using the Luxy Hair extensions! If you want to know more about their products, check out their story here.

We chose to do a traditional fishtail braid to keep the festival theme alive! With the help of hairstylist @hairdesignbytara we will show you a step by step to using Luxy hair and creating a longer, thicker braid.

5 Steps to a longer braid using Luxy Hair:


Step 1) Pick out  your Luxy hair extensions that closely match your hair. Check out their selection of hair here.

Our hair model @arielraee used the bleach blonde shade to match her new balayage done by @hairdesignbytara at the Meleesa Salon in Huntington Beach, California. @meleesathesalon.

Step 2) Section your hair. Put half up, and leave the rest down. Begin to clip in your Luxy extensions to the base of your head.

Step 3) Once one row of extensions are in, let all of your hair down and smooth it out. Then begin braiding your hair as if you are starting a french braid.


Step 4) Start your fishtail braid and make your way to about half way down. You will then grab your other Luxy hair piece extension and clip into the braid, tucking and hiding the clips under your natural hair. (Giving your hair the longer effect)


Step 5) Continue braiding, incorporating the extension hair along with your natural hair. (Optional: pull hair from behind base of the extension and Bobbi pin in place to cover it.)


Complete your new long braid by securing it with a Pura Vida hair tie! Love this easy achievable look thanks to Luxy Hair.


Check out more hair tutorials and ideas on the Luxy Hair blog page! Keep your eyes peeled for an instagram giveaway at @puravidabracelets


@carakuulei’s “10 Steps to the Perfect Wrist Shot”

May 2, 2016 — by Griffin Thall


Ever wonder how our favorite wrist model @carakuulei takes the perfect wrist photos?? Well she has shared her amazing ways with us and we are beyond stoked to have her as a part of the Pura Vida team! She has just released her very own PV pack that she created herself. She chose bright fun colors and of course included the Gold 3D Bitty Palm Pacific Blue, since palm trees are her thaaaang!



What does Ku’ulei mean??

The Ku’ulei Pack is named after our favorite little Hawaiian wrist model, @carakuulei!

@carakuulei’s Hawaiian middle name (said Koo-oo-lay) means “My Beloved” or “My Sweetheart.” This tropical and colorful pack is the perfect reminder to always live your dream life, add color to peoples’ lives, and value yourself because you are the beloved!
You are loved. Stay sweet my friends!

10 Steps to achieving the perfect wrist shot!

Step 1: Choose your perfect Pura Vida pack (Ku’ulei Pack) 😜

Step 2: Stack them on your wrist and be intentional with which bracelets you place next to each other!


Step 3: Straighten bracelets and hide strings by tucking them under the bracelets.


Step 4: Find a shaded area and a cool background (plus match your clothing to your stack for an even better shot)


Step 5: Turn phone or camera portrait. Place wrist straight across screen and level/parallel with the ground or wall.


Step 6: If using a cellphone, tap the screen on your centered wrist to get crisp focus.

Step 7: SNAP AWAY!

Step 8: Use VSCOcam to edit your photo. C1 and F2 are my favorite filters!


Step 9: Post to IG centering your photo in the square.

Step 10: TAG @puravidabracelets + @carakuulei + @wristoftheworld for your chance to get featured!