Giving Back

Martin Luther King, Jr. Day of Service

January 21, 2019 — by Kayla Holmes


“Life’s most persistent and urgent question is, ‘What are you doing for others?'” – Martin Luther King, Jr.

In honor of Martin Luther King, Jr. Day, the Pura Vida Team came together to participate in a Day of Service hosted by the Human Rights Campaign San Diego. Inspired by MLK’s words and a shared commitment to our community and equality, we helped assemble 700 (!!!) backpacks of toiletries, snacks, and other essentials for San Diego’s homeless youth, of which more than 20% are LGBTQ.

Our team, along with over 100 other volunteers, created an assembly line to put together the backpacks! Items included shampoo, conditioner, combs, granola bars, and so many more essentials we use every day.

It was such an amazing opportunity to join the San Diego community and do something good in remembrance of Martin Luther King, Jr. None of this would have been possible without our amazing Charity Coordinator, Kristy!

We highly encourage you to grab your friends, family, or coworkers, and get out to do something good in your community to celebrate as well!


If you want to learn more about the Human Rights Campaign, you can read about them here and be sure to check out any upcoming events they’re hosting in your community.

“The time is always right to do what is right.” -Martin Luther King, Jr.

Giving Back

3 Simple Ways to Protect Our Oceans and Marine Life

December 18, 2018 — by Kristy Ryan



Not-so-fun fact: Every minute, one garbage truck of plastic is dumped into our oceans. As if that’s not scary enough, it turns out this might have an even bigger impact on our precious marine life than we knew.



One recent study found microplastics—tiny pieces of plastic debris that come from any number of sources—in the gut of every single sea turtle examined (including more than 100 turtles from seven different species). To be exact, more than 800 plastic particles were found in these sea turtles, including everything from rubber bands, balloons and tires to cigarettes and pieces of clothing. The sea turtles often mistake these bits of pollution for food, and in some cases simply aren’t able to avoid all the debris surrounding them.

Young sea turtles are especially likely to mistake to the plastics for food, but sea turtles of all age and species are at risk, including the Pura Vida turtle, Vida, below. So sad!



Unfortunately, sea turtles aren’t the only ones being harmed by the ever-increasing amount of plastic that’s entering our oceans on a daily basis. Earlier this year, a short-fin male pilot whale died in Thailand after eating more than 17 pounds of plastic bags and packaging. And every year, millions of seabirds suffer the same fate from consuming plastic waste.

This is why it’s crucial for all of us to act right now to help protect our oceans and the marine life living within them. If we don’t, the amount of plastic in the ocean will likely increase tenfold by 2020. And by 2050, that means there would be more plastic than fish in our oceans.



But enough with the bad news; here’s the good news: We can all make a difference! Big changes start with tiny steps, including three moves you can make right now to reduce your impact and protect our marine life:


1. Reduce your plastic usage and waste.

  • Use a reusable cup, mug, or bottle whenever possible.
  • Avoid products with plastic microbeads.
  • BYOS – Bring your own straw!
  • Use Beeswax wraps instead of cling wrap.

Click here to read more strategies to reduce plastic waste!



2. Attend a beach cleanup


Grab some friends or coworkers and organize your own cleanup, or work with a local organization to find a scheduled cleanup at a beach near you! Click here to read more about our recent beach cleanup in San Diego.



3. Support our partners!

We’ll donate 10% of net sales back to our awesome partners that are helping to keep our beaches and marine life plastic free.

Save the Sea Turtles Bracelet

It is the mission of Sea Turtle Conservancy to ensure the survival of sea turtles within the Caribbean, Atlantic and Pacific through research, education, training, advocacy and protection of the natural habitats upon which they depend. 10% of net profits of this bracelet will be donated to Sea Turtle Conservancy.


B.E.A.C.H. Marine Debris Solutions Anklet

Our B.E.A.C.H. – Marine Debris Solutions Anklet benefits B.E.A.C.H. Beach Environmental Awareness Campaign Hawai`i (B.E.A.C.H.) is an all volunteer, non-profit organization that brings awareness and solutions to the problem of marine debris through environmental education, plastic reduction/litter prevention campaigns, and marine debris removal and research.


Save the Dolphins Pack

This style pack supports the Oceanic Preservation Society and their mission to expose complex, global environmental issues and promote advocacy through the use of film, photography, social media, and collaboration.



Thank you for helping Pura Vida and our partners protect our oceans and marine life!

Photos: Griffin ThallLauren Parks


Rings on Rings on Rings

August 23, 2017 — by Chelsey Bishoff


I’m sure by now you have had to hear about all the brand new rings.  If there is one thing we can’t get enough of, this is it! You have so many to pick from, there is bound to be one that is just your style. Choose one, choose all! From the brand new rose gold wave, to the delicate touches of turquoise and geometric patterns. You can even buy them together with your bestie to match! Which ones will you be rocking this up coming school year? We can’t wait to see how you style yours! Take a look at some of our stacks:

Sweet summer moments accompanied by only the cutest rings.

Style guide and a bit out outfit inspo:

Simplify it by just adding a few here and there. Keep in mind that sometimes, minimal is better!

Don’t forget to pair them with your favorite PV bracelet arm candy as well!

Mix and match!

SO may ways to pair these rings. The options are endless. Have fun, be creative and more importantly always be you.

So have we made you obsessed yet?!

Find all of these on the website and more:


New Round Beach Towel

May 22, 2017 — by Chelsey Bishoff


Have you heard?? Your new favorite beach accessory is here! We are ooh’ing and ah’ing over these things! Get ready to up your beach game. I don’t go anywhere without my towel. It’s always the first thing packed in my beach bag. And this is only one style! Pick from all three! Get the perfect one that goes with your personality.

Here I have my total beach babe Shibori Round Beach Towel.

Pick between these two other styles as well:

Beach Mandala Round Towel

Geometric Round Towel

Which one will you choose!?


The Perfect Beach Stacks

May 2, 2017 — by Chelsey Bishoff


Ah, summer is back and live in action! We can’t wait to hit the beaches and bask in the summer sun! Who else is ready for school to be officially over? Relaxing in the sand is something I never get tired of. I am always, always wearing a beachy wrist and I am here today to share a few of my FAVORITE stacks and bracelets. Follow along as I guide you with the perfect beach wrists.

Firstly, what better bracelet to wear than the wave? This one is my all time favorite especially for this time of year. Wear it alone, together or stack with others.

Here are a few other bracelets and charms that I LOVE pairing with the wave bracelets.

Moving right along, the mini anchors are always a classic pick! Nothing says “beach babe” more than this super cute charm! My favorite color it comes in is the seafoam green.

Okay, so maybe I wear too much blue? But who doesn’t in the summer months? Here, I’m wearing my favorite original bracelet.

Last but not least! You guys always ask what my favorite bracelets are. Well here you have it! The Gold Hammered Flat Bar Cream + the Seed Bead Blush.

Find them in the Coco Ho Pack!


14 Ways to Give Back During the Holidays

December 3, 2015 — by Griffin Thall


To give is to receive! Make this season extra special by giving more kindness, love and your time in addition to all the wonderful presents. Here are 14 Ways to Give Back During the Holidays to get you inspired:


1) Ask everyone to donate to your favorite charity instead of buying you a present this holiday season.
2) Organize a toy drive at your school.
3) Grab a group of your friends and volunteer at the local food bank.
4) Remind people on your social media to also give back during the holidays. Every bit counts no matter the size or the contribution.
5) If you live in a snowy state, shovel your neighbours’ driveways after a big snowfall. BONUS, it’s a great workout!
6) If you live in a sunny state, mow your neighbours’ lawns as a surprise for when they get home from work.
7) Bake chocolate chip cookies and bring some hot chocolate to your local fire or police station.
8) Get creative and draw up a coupon book to give to your parents/siblings/roomies etc. for house chores you wouldn’t normally do.
9) Gather up your old coats and donate them to Goodwill or a homeless shelter.
10) In the Starbucks line, pay for the person’s coffee behind you.
11) Write a kind, cheerful note and leave it on someone’s windshield.
12) Bring some blankets, pet food or toys to the animal shelter.
13) Have a holiday bake sale and donate the profits to your local homeless shelter.
14) Shop our Charity Collection and cross some lucky people off of your gift list. Each bracelet donates to a different cause so you can give gifts AND give back at the same time!


Share this post if giving back makes you feel good!


Spotlight: tentree

September 17, 2015 — by Griffin Thall


Up to now, tentree has planted 6,125,450 trees.



We love seeing and supporting other companies who are doing great things and giving back. Just like our bracelets, every tentree item you purchase makes a difference. The company is “rooted” in providing sustainable clothing made from organic, recycled materials by socially and environmentally responsible factories.



With each purchase, 10 trees are planted whose life and environmental impact will live on way longer than any piece of clothing. The trees live for 20-30 years, but also provide seedlings which in turn grow into more trees. It’s a domino effect we can really get into!


Shop our entire collection of Charity Bracelets and complete your good deed for today!


Feature Photo:
Taylor Dane

Share this post if you love breathing fresh air!


Made In A Free World

March 25, 2015 — by Griffin Thall


Hey PV fans! Today we are featuring one of our brand new charity bracelets in partnership with Made In A Free World, a “network of individuals, groups and business working together to disrupt slavery and make freedom go viral.”  The organization works through projects and campaigns on the ground in locations such as Ghana and India to remove slavery from the system of human consumption.

Modern-day slavery affects over 29 million people and is worse now than it has ever been in human history.  Unless we can put a stop to it.  That is what Made In a Free World is all about.

Watch this powerful video about Made In A Free World’s efforts in India to put a stop to child labor and slavery in the cosmetic industry.  MIAFW is working to create Safe Villages for the children of India – villages where children go to school during the day rather than doing back-breaking labor in mines.

MIAFW: India from Made In A Free World on Vimeo.

Tell us how excited you are about this and other charities that we support in the comments!  And check out more info on Made In A Free World by visiting their website!

(All images taken from Made In A Free World.)




December 2, 2014 — by Griffin Thall


In honor of #GivingTuesday, we wanted to highlight some of our NEW charity bracelets as well as our best-sellers! As you may or may not know, for every charity bracelet purchased, anywhere from 20-100% of proceeds go back to the organization. Purchasing our charity bracelets is a great way to join the movement and give back on #GivingTuesday!

Introducing three of our newest charity bracelets… Angelman Syndrome Awareness, Beagle Freedom Band, and Unlock Hope!

Angelman Syndrome Awareness



$1 of this bracelet is donated to the Angelman Syndrome Foundation.

The Angelman Syndrome Foundation’s mission is to advance the awareness and treatment of Angelman syndrome through education and information, research, and support for individuals with Angelman syndrome, their families and other concerned parties. The ASF is the largest non-governmental funder of Angelman syndrome research by providing grants to researchers pursuing treatments and a cure for Angelman syndrome. For more information about the ASF, please visit

Sign up to be notified when Angelman Syndrome Awareness is back in stock! 

Beagle Freedom Band


$1 of this bracelet is donated to ARME’s Beagle Freedom Project.  


“The Beagle Freedom Project is a mission to rescue beagles used in animal experimentation in research laboratories and give them a chance at life in a loving forever home.” (Source:


Sign up to be notified when Beagle Freedom Band is back in stock! 

Unlock Hope


$1 of this bracelet is donated to Unlock Hope.

In Uganda, young girls aren’t given the same chances as boys.  
Without access to education girls are often forced to marry young, bear many children that they are unable to care for and are coerced into working difficult jobs for very little pay. To a young refugee girl in Uganda,​ hope is an education. We believe educating these girls is the first step in ending a seemingly never ending cycle of poverty in Africa.
Help us Unlock Hope in their lives for a better future.
We have partnered with Think Humanity, an organization that runs a hostel in Hoima, Uganda for young refugee girls from all across Africa, many of whom are orphaned. Every purchase at Unlock Hope gives these girls​ quality healthcare, healthy food to eat and a safe place to live, which enables and supports them in their pursuit of an education.

 Shop Unlock Hope HERE!

Our Top 3 Best Sellers To Date:

Save The Dolphins!


$1 of this bracelet is donated to Oceanic Preservation Society.

Shop Save The Dolphins! 

Save The Orcas: Anti Captivity


$1 of this bracelet is donated to Whale and Dolphin Conservation.

Shop Save The Orcas: Anti Captivity

Save The Sea Turtles!


$1 of this bracelet is donated to Sea Turtle Conservancy.

Shop Save The Sea Turtles!

Looking to support another cause? Shop our Charity Collection!


Charity Spotlight: Carly’s Club for Pediatric Cancer and Laughing At My Nightmare

October 22, 2014 — by Griffin Thall



If you are a fan of our Charity Collection, then you would LOVE two of our newest additions: Carly’s Club for Pediatric Cancer and Laughing At My Nightmare!
Want to add a little bit of sunshine to your wrist? Check out Carly’s Club for Pediatric Cancer!
Carly’s Club exists to offer hope for a cure by funding critical pediatric cancer research at Roswell Park Cancer Institute as well as an extra “dose” of happiness to children and teens diagnosed with cancer and their families through year-round support programs to help meet their emotional and social needs.
Carly’s Club was founded by 8-year-old Carly Collard Cottone in 1999 after she was diagnosed with medulloblastoma – an aggressive form of brain cancer – as a way to help other kids who were battling cancer.  Even after losing both of her biological parents to cancer and then facing her own cancer battle, Carly faced her struggle against the disease with amazing courage and optimism.  Sadly, she lost her hard-fought battle in August of 2002. Little did she know the positive impact that Carly’s Club would have on the lives of the thousands of children diagnosed with cancer each year.
The yellow color in the bracelet represents pediatric cancer awareness.”


If you think the best way to overcome adversity is to laugh about it and embrace it, it’s time to add Laughing At My Nightmare to your Pura Vida Bracelet stack!



Laughing At My Nightmare’s mission is to help people overcome adversity through the use of humor, while also raising money for families affected by Muscular Dystrophy. LAMN’s message is universal. Anyone can benefit from more positivity in their lives.”

Want to learn more about Carly’s Club or Laughing At My Nightmare? Visit and for more info.



What does Pura Vida Mean?

September 22, 2014 — by Griffin Thall

A phrase that you will hear and see everywhere in Costa Rica is “Pura Vida”. The term “Pura Vida” has been present in Costa Rica’s vocabulary for over 50 years. It’s English translation means “pure life”  or “simple life”, however its more then just a phrase- it is a way of life.
Where did this phrase originally come from? People believe that the term “Pura Vida” came around in 1956 after a Mexican movie entitled “Pura Vida!” was released. In the movie, the main character uses the phrase throughout the movie to stay optimistic, happy, and full of life, despite all the negative circumstances around him. Thanks to this movie, the phrase “Pura Vida” is the unofficial motto to one of the happiest countries on Earth.
Pura Vida is so much more then just a phrase, it is their culture and way of life. Costa Ricans (Ticos) use this term to say hello, goodbye, or even to let people know everything’s good! Costa Ricans don’t just let the term bring them a good life, it’s the way they use it in their everyday attitude to make them happy. “Pura Vida” means that people need to be grateful for the things they do have in life, instead of dwelling on the negative things that they don’t. The phrase shows that no matter how bad you may think you have it, life for someone else can be far more less fortunate then your own. Life is too short to be worried and upset, everyone needed to make the most of life! All in all, the locals strive to live a stress free, laid-back life and they believe that their motto “Pura Vida” perfectly exemplifies how the locals live. Costa Ricans feel that if more “foreigners” grasped this concept, the world would be a lot happier.
“Pura Vida” is the back bone to this company. We believe in a pure and happy life, and that our company and products can bring that to many people around the world. Our products can make a big impact in customers lives, whether its helping their favorite charity, or creating their own bracelet and being a voice behind our brand. Pura Vida can help you find your pure life. ¡Pura Vida!


We’ve Got The Blues

April 16, 2014 — by Griffin Thall


Break away from your weekday blues with this awesome stack.  Perfect for all you mermaids and ocean lovers.  We love this color scheme paired with crop tops, shorts, and boho dresses.  They look stunning stacked with other jewelry and accessories too.  This stack includes; Solid Pacific Blue, Solid Marine Blue, Silver Bar Seafoam, Save The Dolphins, and Seafoam Braided.

Every purchase of a charity bracelet supports a good cause.  We love the Save The Dolphins bracelet and style pack.  The colors were chosen strategically by our team to represent “The Cove” campaign.  The blues represent the ocean the dolphins call home.  The sand tie string represents the shores the ocean washes up on.  The red dot represents the slaughtering of the dolphins in Taiji, Japan.  Get yours today and help save the dolphins!