New Pura Vida Updates!

April 9, 2014 — by Griffin Thall


Pura Vida Bracelets has grown insurmountably these past few months, and we just wanted to give all of you an update on our progress and our plans for the future!

First off, Pura Vida Bracelets has recently surpassed 100K followers on Instagram and we couldn’t be more excited! The brand has meant so much to us. Live free; live simple and live in the moment. That has been our motto from the start, and the inspiration for this brand from the beginning, so we are thrilled that everyone who follows us feels the same.

Additionally, we donated more than $42,000 to 190 different charity partners for the first Quarter of 2014. This is an amazing start to the year and we can’t wait to surpass this number for the upcoming quarters!

We have also recently teamed up with our good friends over at Sevenly to create an array of “people matter” packs that give back with every purchase! Sevenly is another social good company just like us. Every week, they team up with a different charity to help raise funds and awareness for a full seven days. This week’s charity is Sheepfold, which helps mothers and children who have been victims of domestic abuse learn to live independently.

Also, if you haven’t already noticed, we have new products on the shelves! The Festival bags are perfect for Coachella coming up this weekend and next, so hurry up and purchase one of four perfectly boho-tribal bags that will hold everything and anything you might need for the amazing festival coming up.

Last but not least, thank you all for your unending support! We can’t wait to see where the brand goes and we hope to continue to help organizations in need as we continue expanding!


Charity Spotlight – March Edition

March 31, 2014 — by Griffin Thall


Every month Pura Vida spotlights certain charities and they call it Awareness Month. The bracelet charities featured on the Awareness Month contain causes during their spotlight month, day or week. For March, the featured charities include:

Cerebral Palsy Awareness:

March is Cerebral Palsy Awareness month. For those who don’t know, Cerebral Palsy is a condition marked by impaired muscle coordination (spastic paralysis) and/or other disabilities, typically caused by damage to the brain before or at birth.

Their Mission: Cerebral Palsy Alliance is an organization that provides family-centered therapies, life skills programs, equipment and support for people living with cerebral palsy and their families.

Learn More Here:

Multiple Sclerosis Awareness:

Multiple Sclerosis is a chronic, typically progressive disease involving damage to the sheaths of nerve cells in the brain and spinal cord, whose symptoms may include numbness, impairment of speech and of muscular coordination, blurred vision, and severe fatigue.

Their Mission: The Multiple Sclerosis Association of America (MSAA) is a national, nonprofit organization founded in 1970 and is dedicated to improving lives today. MSAA provides ongoing support and direct services to individuals with MS, their families, and their care partners.

Learn More Here:

Endometriosis Awareness:

In women and girls who have endometriosis, during their periods, some of the menstrual fluids are retained in the body and abnormally implant in areas outside of the uterus. These implants, or nodules, eventually accumulate on the bladder, bowel, ovaries, cul de sac, and other nearby organs, leading to the development of adhesions, scarring and invasive nodules.

Their Mission: The Endometriosis Foundation of America strives to increase disease recognition, provide advocacy, facilitate expert surgical training, and fund landmark endometriosis research.

Learn more here:

Kidney Disease Awareness:

The term “chronic kidney disease” (CKD) means lasting damage to the kidneys that can get worse over time. If the damage is very bad, your kidneys may stop working. This is called kidney failure. If your kidneys fail, you will need dialysis or a kidney transplant in order to live.

Their Mission: The mission of the American Kidney Fund is to fight kidney disease through direct financial support to patients in need; health education; and prevention efforts.

Learn more here:

Suicide Prevention Awareness

SAVE’s prevention and education programs are designed to increase knowledge about depression, other brain illnesses and the need for assessment and treatment as suicide prevention, increase knowledge about symptoms of depression and the warning signs of suicidal thinking and behavior, increase understanding and the use of intervention skills that can help avoid the tragedy of suicide and increase knowledge about community resources and how to access and use them.

Their Mission: The mission of SAVE is to prevent suicide through public awareness and education, reduce stigma and serve as a resource to those touched by suicide.

Learn more here:


Summer Is Right Around The Corner

March 24, 2014 — by Griffin Thall


Summer is right around the corner.  This means beach parties, bonfires, and spending your days in good company.  Spend your summer days right wearing Pura Vida.  Our Stroke Awareness charity bracelets are perfect for those evenings spent on the beach.  We can’t get enough of them in combination with other summer colors.  Besides being super cute and stylish, each purchase goes to an great cause.  Two dollars are donated to the National Stroke Association with every purchase.


5 Things About Costa Rica You May Not Know

February 4, 2014 — by Griffin Thall


Pura Vida is more than a brand. It inspires change. Just the other day, I was talking to a designer I met in LA, and I told her I was writing for Pura Vida. I asked her if she had heard of the brand and she responded in a very surprising way.

“Yes, of course I have heard of the brand. I love their whole M.O. They have a great presence and I love what they stand for. I just bought two of their bracelets last night actually.”

To be known for your dedication to surrounding communities is a feat within itself. As a growing brand, the fact that so much of what is made is given back to the communities in which the bracelets are crafted, makes wearing each one something special.

Because we are so appreciative of our roots in Costa Rica, we thought we’d give you a brief background on the country. And this isn’t your run-of-the-mill history lesson… it is just a simple list of fun facts regarding the country and the people who live there.

You should always appreciate where you come from. Without firm roots, you cannot grow. This is why, at Pura Vida, we consistently cherish those who have helped us get where we are today.

5 Things About Costa Rica You May or May Not Already Know

  1. “Pura vida” is the national saying, which means “pure life,” a sunny, feel good expression used as a greeting, goodbye or if someone asks how you are doing.
  2. Costa Ricans call themselves Ticos and Ticas. The average Tico makes $6,000 a year and the average wage labor is $10 per day, the highest in Central America.
  3. There are more than 130 species of fish, 220 of reptiles, 1,000 butterflies (10% of the world’s butterflies are in Costa Rica), 9,000 plants, 20,000 species of spiders and 34,000 species of insects! It only takes up .03% of planet’s surface but holds 5% of its biodiversity. 
  4. Costa Rica has no standing army. It was constitutionally abolished in 1949. It is also the longest-standing democracy in Central America.
  5. And in honor of Valentines Day coming up, when someone is your significant other, your other half, they are your “media naranja,” or the other half of your orange.

All facts sourced from Norm Schriever. He is the best-selling author of South of Normal, a book about his time as an expat in Costa Rica. His blog is found here.