Giving Back

Tour de Turtles

August 10, 2018 — by Jasmin Manzano


The Sea Turtle Conservancy invited the Pura Vida team along to Tortuguero, Costa Rica this summer as part of their Tour de Turtles campaign. An experience of a lifetime, we were able to participate in the release of a Green sea turtle we named Vida.

Isn’t she a beauty??

Around this time each year, tons of sea turtles come to Tortuguero (Spanish for the Land of Turtles) to nest. As you can imagine, this brings in thousands of visitors to the Costa Rican village to witness the phenomenon. Who can blame them?? And if they time it correctly, there is a turtle release they can see too!

Thanks to her GPS tracker device, you can follow Vida’s journey here.

A huge thanks to the Tortuguero STC team and Research Assistants for hosting us this weekend! These lovely humans work with the turtles year-round at the Sea Turtle Conservancy research station! It was so amazing seeing them do their part in saving the sea turtle population.

For more information on the Sea Turtle Conservancy and their initiatives, check out their website!

Pura Vida is proud to partner with the Sea Turtle Conservancy! It is the mission of Sea Turtle Conservancy to ensure the survival of sea turtles within the Caribbean, Atlantic and Pacific through research, education, training, advocacy and protection of the natural habitats upon which they depend.

Donate to the STC by purchasing our Save the Sea Turtles bracelets today!

Photos: Lauren Parks


What does Pura Vida Mean?

September 22, 2014 — by Griffin Thall

A phrase that you will hear and see everywhere in Costa Rica is “Pura Vida”. The term “Pura Vida” has been present in Costa Rica’s vocabulary for over 50 years. It’s English translation means “pure life”  or “simple life”, however its more then just a phrase- it is a way of life.
Where did this phrase originally come from? People believe that the term “Pura Vida” came around in 1956 after a Mexican movie entitled “Pura Vida!” was released. In the movie, the main character uses the phrase throughout the movie to stay optimistic, happy, and full of life, despite all the negative circumstances around him. Thanks to this movie, the phrase “Pura Vida” is the unofficial motto to one of the happiest countries on Earth.
Pura Vida is so much more then just a phrase, it is their culture and way of life. Costa Ricans (Ticos) use this term to say hello, goodbye, or even to let people know everything’s good! Costa Ricans don’t just let the term bring them a good life, it’s the way they use it in their everyday attitude to make them happy. “Pura Vida” means that people need to be grateful for the things they do have in life, instead of dwelling on the negative things that they don’t. The phrase shows that no matter how bad you may think you have it, life for someone else can be far more less fortunate then your own. Life is too short to be worried and upset, everyone needed to make the most of life! All in all, the locals strive to live a stress free, laid-back life and they believe that their motto “Pura Vida” perfectly exemplifies how the locals live. Costa Ricans feel that if more “foreigners” grasped this concept, the world would be a lot happier.
“Pura Vida” is the back bone to this company. We believe in a pure and happy life, and that our company and products can bring that to many people around the world. Our products can make a big impact in customers lives, whether its helping their favorite charity, or creating their own bracelet and being a voice behind our brand. Pura Vida can help you find your pure life. ¡Pura Vida!


Find Your Pura Vida: Costa Rica

August 6, 2014 — by Griffin Thall


Expedia Viewfinder partnered with Pura Vida Bracelets to urge travelers to find their own versions of pure life in Costa Rica. 

Costa Rica epitomizes the pura vida spirit with an ever-present sense of living life to the fullest.  From the enchanting scenery to the endless opportunities for adventure, there’s a little reminder around every corner encouraging everyone to slow down and revel in the moment.

Expedia Viewfinder and Pura Vida Bracelets partnered to showcase opportunities for finding fulfillment and gratification in Costa Rica.  After all, it was in this laidback destination where Pura Vida Bracelets cofounders, Griffin Thall and Paul Goodman, traveled post-graduation and found inspiration from the lifestyle to build their business around.  For globetrotters exploring Central America, slow down, appreciate, and discover pura vida spirt in these Costa Rican hot spots.

Soda La Naranja
This coastal country has a diverse and cultured food scene serving up everything from Mexican to Thai.  For those in the mood for experiencing the local grub though, head to Soda La Naranja in Montezuma for some authentic Costa Rican fare.  Nosh on gallo pinto and casados, and don’t miss out on the fresh juice selection.

Witch’s Rock

IMAGE: Trevor Murphy

According to Thall, “Go out and surf,” is one of the best pieces of advice he ever received from a local.  Do as the locals do and shred the waves at Witch’s Rock in the Santa Rosa National Park.  Popularized in the cult classic, “Endless Summer II,” this favorite surf spot features a clean, sand- bottom beach break ideal for novices and experts alike. 

Manuel Antonio National Park

IMAGE: Flickr/Creative Commons/Sean Hobson/Via/ 

What Manuel Antonio National Park lacks in size, it more than makes up for in diverse flora and fauna.  This national park is one of the smallest in Costa Rica, but it is home to 109 species of mammals and 184 species of birds.  It also boasts beaches, forests, mangrove swamps, and even lagoons.  Hit the trails and look out for sloths and iguanas, or take flight through the rainforest on a canopy zip line.  To further experience this oasis up close and personal, check out the kayaking, horseback riding, four-wheel driving, and parasailing options. 

Catarata del Toro Waterfall

IMAGE: Flickr/Creative Commons/Steve Jurvetson/Via/

Nothing says “pura vida” like marveling at the Catarata del Toro Waterfall.  In fact, Thall says venturing to a waterfall is a 100% must-do activity during Costa Rican travels.  The Catarata del Toro Waterfall is one of the country’s best- kept secrets as the ancient volcanic crater features cascading water, fluttering hummingbirds, and captivating views.  Though it’s a hike to climb down the steps to the falls, the unspoiled serenity is well worth the workout.

Graffiti Restro Café and Wine Bar

IMAGE: Mike James

It’s rare to find a restaurant both locals and tourists can agree on, but Graffiti just may be the exception.  Everyone seems to rave about the “ghetto gourmet” surf-and-turf cuisine at this boutique bistro in Jaco Beach, which is one of Thall’s favorite towns in Costa Rica.  Dedicated to the Slow Food Movement, the eclectic restro café takes an innovative approach to its one-of-a-kind gastronomy.  Kick back and toast travel adventures with a signature Graffiti aloe tini and a brag-worthy order of coffee-and-cacao- crusted beef tenderloin.

Chloe Mulliner
Staff writer for Expedia


5 Things About Costa Rica You May Not Know

February 4, 2014 — by Griffin Thall


Pura Vida is more than a brand. It inspires change. Just the other day, I was talking to a designer I met in LA, and I told her I was writing for Pura Vida. I asked her if she had heard of the brand and she responded in a very surprising way.

“Yes, of course I have heard of the brand. I love their whole M.O. They have a great presence and I love what they stand for. I just bought two of their bracelets last night actually.”

To be known for your dedication to surrounding communities is a feat within itself. As a growing brand, the fact that so much of what is made is given back to the communities in which the bracelets are crafted, makes wearing each one something special.

Because we are so appreciative of our roots in Costa Rica, we thought we’d give you a brief background on the country. And this isn’t your run-of-the-mill history lesson… it is just a simple list of fun facts regarding the country and the people who live there.

You should always appreciate where you come from. Without firm roots, you cannot grow. This is why, at Pura Vida, we consistently cherish those who have helped us get where we are today.

5 Things About Costa Rica You May or May Not Already Know

  1. “Pura vida” is the national saying, which means “pure life,” a sunny, feel good expression used as a greeting, goodbye or if someone asks how you are doing.
  2. Costa Ricans call themselves Ticos and Ticas. The average Tico makes $6,000 a year and the average wage labor is $10 per day, the highest in Central America.
  3. There are more than 130 species of fish, 220 of reptiles, 1,000 butterflies (10% of the world’s butterflies are in Costa Rica), 9,000 plants, 20,000 species of spiders and 34,000 species of insects! It only takes up .03% of planet’s surface but holds 5% of its biodiversity. 
  4. Costa Rica has no standing army. It was constitutionally abolished in 1949. It is also the longest-standing democracy in Central America.
  5. And in honor of Valentines Day coming up, when someone is your significant other, your other half, they are your “media naranja,” or the other half of your orange.

All facts sourced from Norm Schriever. He is the best-selling author of South of Normal, a book about his time as an expat in Costa Rica. His blog is found here.