20 Reasons We Love Winter

December 21, 2015 — by Griffin Thall


Winter is here, “weather” you like it or not and well, we LOVE it! You may not be surrounded by majestic mountains capped with snow (if you are, then can we come visit?), but cold weather brings people together, so we can share the warmth, love, and connection of the season. Here are 20 reasons we love winter:


1) Hot chocolate and chai lattes.

shutterstock_2297579382) Oversized sweaters and tights.

BLOG-SWEATERS3) Thick wool socks and winter boots.

DSC_0310-1-24) Snowflakes.

Snowflake5) The crackling noises from the fireplace.

Fireplace6) Ice skating.

Skating7) Skiing/snowboarding/tobogganing.

Snowboarding8) Decorating holiday cookies then eating most of them.

HolidayCookies9) Wearing sequins to holiday parties.

SequinDress10) Ugly Christmas sweaters.

ChristmasSweater11) Spending quality time with family.

Family12) Sending/receiving Christmas texts to/from your friends.

TextMessages13) Waking up to snow-covered everything.

SnowCoveredEverything14) Icicles.

Icicles15) Holiday movie marathons.

ChristmasMovies16) Giving presents.

GivingPresents17) A much needed break from school and/or work!

WorkBreak18) Setting your New Year’s Resolutions.

Reflecting19) Planning NYE.

NYEPlanning20) Yummy, hearty, winter comfort-food dinners.


Have you checked out our New Arrivals for the New Year? >>

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8 Alternative Christmas Tree Ideas

December 9, 2015 — by Griffin Thall


Real evergreens and artificial trees aren’t the only Christmas tree options available. Check out these alternative holiday trees that are far from the ordinary and perfect for any size space!

1) Festive Feathers

The jewel tones in this gorgeous peacock-feathered tree are seasonable without being obvious.


2) Wooden Card Display

Showcase holiday cards and wrapped presents with this easy-to-make alternative version made from plywood. Here’s the DIY tutorial for to make this tree.


3) Coastal Christmas Cheer

Celebrate Christmas with some coastal flair and make a tree out of driftwood found on the beach!


4) Elegant Doily Christmas Trees

Create lacy winter trees with paper doilies, hot glue and a few sturdy twigs or skewers. Cut a wedge out of a round doily and bring the cut edges together to form a cone. The size of your wedge will determine how narrow the cone is. Glue the cone together and slide onto the stick. Glue into place. Add more cones in decreasing sizes to create a layered tree.


5) Seasonal Succulents

Who says evergreens should have all the fun? Carefully-arranged succulents look wild in the shape of a Christmas tree. And if you live in a temperate climate, this tree would be especially appropriate.


6) Ombre Coffee Filter Tree

Combine our two favorite things: coffee + ombre colors with this creative and cute Christmas tree made from dye-dipped coffee filters stacked on top of one another. Get the DIY here.


7) By the Sea

Try a new twist on traditional holiday topiaries by covering cone-shaped foam forms with shells in assorted colors and sizes. Attach them with hot glue, starting at the bottom and working your way up.


8) Pretty Pura Vida Decorations

Did you know your Pura Vida can double as sparkly Christmas decorations? String up  your tree this year with your favorite bracelets for some holiday happiness!


Our Track Bead Collection is the perfect way to add some seasonal sparkle to your holidays!

Share this post if you love decorating for the holidays!



14 Ways to Give Back During the Holidays

December 3, 2015 — by Griffin Thall


To give is to receive! Make this season extra special by giving more kindness, love and your time in addition to all the wonderful presents. Here are 14 Ways to Give Back During the Holidays to get you inspired:


1) Ask everyone to donate to your favorite charity instead of buying you a present this holiday season.
2) Organize a toy drive at your school.
3) Grab a group of your friends and volunteer at the local food bank.
4) Remind people on your social media to also give back during the holidays. Every bit counts no matter the size or the contribution.
5) If you live in a snowy state, shovel your neighbours’ driveways after a big snowfall. BONUS, it’s a great workout!
6) If you live in a sunny state, mow your neighbours’ lawns as a surprise for when they get home from work.
7) Bake chocolate chip cookies and bring some hot chocolate to your local fire or police station.
8) Get creative and draw up a coupon book to give to your parents/siblings/roomies etc. for house chores you wouldn’t normally do.
9) Gather up your old coats and donate them to Goodwill or a homeless shelter.
10) In the Starbucks line, pay for the person’s coffee behind you.
11) Write a kind, cheerful note and leave it on someone’s windshield.
12) Bring some blankets, pet food or toys to the animal shelter.
13) Have a holiday bake sale and donate the profits to your local homeless shelter.
14) Shop our Charity Collection and cross some lucky people off of your gift list. Each bracelet donates to a different cause so you can give gifts AND give back at the same time!


Share this post if giving back makes you feel good!


4 Holiday Outfit Ideas

December 2, 2015 — by Griffin Thall


The holidays are right around the corner so let the festive party season begin! We’ve got you covered with 4 Holiday Outfit Ideas for the ultimate in #ootd inspiration. Which look is your fave? Comment below!












Share this post if you love holiday parties!


Mermaid Off Duty

December 1, 2015 — by Griffin Thall


Spotted! An off duty mermaid on the sandy shores rocking her Pura Vida. Quick, better look now before she disappears back into the water.

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Our Cyber Monday sale just got EXTENDED! This is your last chance to save and finish up your holiday gift shopping >>> SHOP THE SALE

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Healthy Holiday Mocktails

November 26, 2015 — by Griffin Thall


Quench your thirst this holiday season with these Healthy Holiday Mocktail recipes and leave room for overindulging at the dessert table!

Sparkly Blood Orange Basil Mocktail

The bright and wintry citrus flavor of blood orange and grapefruit pairs beautifully with a hint of basil, while tonic water brings even more bubbly to the party.




3 large basil leaves
1 ½ ounces ruby red grapefruit juice
3 ounces blood orange Italian soda
1 ½ ounces tonic water


If you have a muddler, place the basil in the bottom of a metal shaker or large sturdy glass and add the grapefruit juice. Muddle the basil until it is fragrant. Add the blood orange soda, tonic water and mix well. Serve over ice.



Frost Bite Mocktail

I love this recipe for Frost Bite Mocktails. It’s refreshing and delicious but is also really pretty and perfect for a winter party!



3 oz. lemon-lime soda
2 oz. white grape juice
Fresh blueberries
Fresh mint
1 oz. Pineapple juice
1 oz. Lime juice


In a shaker filled with ice, mix fresh lime juice and pineapple juice. Add white grape juice, mint and blueberries. Shake all ingredients well and strain into a large glass filled with ice. Top with lemon-lime soda and garnish with fresh blueberries for a fun twist.


Ginger Eggnog Fizz

You can’t have a holiday drink roundup without including some eggnog! This recipe includes ginger ale, creating a delicious, creamy, and bubbly drink.



1 quart chilled non-alcoholic homemade or store-bought eggnog
1 bottle chilled ginger beer or ginger ale


Fill a glass a quarter to half full of eggnog and fill the rest of the way with ginger beer or ginger ale. Serve immediately.


Frosty Cocoa Shake

This recipe is surely what Santa blends up for his most favorite little elves who crave a frosty, coconut-cocoa infused treat!

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2 Tbsp vegan cocoa mix
2 cups vanilla coconut ice cream
1/2 tsp cinnamon
1 cup vanilla soy milk
1/4 cup ice cubes
1 banana (use frozen banana slices for thickest shake)


Put all ingredients in a blender. Blend until smooth. Pour. Garnish. Serve.

Don’t forget our MASSIVE BLACK FRIDAY SALE starts tonight at 9pm PST! >>> 50% OFF EVERYTHING & FREE SHIPPING


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Touring a Hawaiian Pineapple Farm

November 21, 2015 — by Griffin Thall


It’s no secret that we love pineapples. Did you know they grow from the ground? And can take up to a few years to fully mature? Take a behind-the-scenes look at how our favorite fruit is grown on the island of Oahu, Hawaii.

Don’t forget to keep up with all of our adventures on our Snapchat >> Username: @PURAVIDABRAC

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Thanks to the Bowden’s for having us and showing us their wonderful farm! If you’re ever in Waikiki, make sure you visit the Hawaiian Crown Plantation Cafe and grab a fresh pineapple juice or a few pineapples to take home.


Featured Bracelets:
Seed Beach Adobe
Solid Peach
Platinum Aqua
Cream Braided
Abalone Obsession

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6 Yoga Poses to De-Stress

November 18, 2015 — by Griffin Thall


The holiday season is coming up and during this time, it can get pretty hectic with balancing work, exams, school, family, friends and also finding time for yourself. Here are 6 yoga poses you can practice whenever you can spare a few minutes that will automatically lower your stress levels:

1) Child’s Pose


The calming child’s pose is a resting posture that can help quiet the mind, easing stress and anxiety while gently stretching the back.

2) Seated Forward Bend


This pose provides a complete stretch of the entire backside of the body from the back of the head through the heels. Slowly breathe into the pose and lower towards your knees. If your nose can touch your legs great! If not, even better!

3) Eagle Pose


The active and empowering eagle pose can help ward off stress by improving concentration and balance and also by opening up the shoulders, upper back and hips.

4) Corpse Pose


Most yoga practices end with several minutes spent in savasana, and it can easily be the most calming part of the whole thing. The pose puts the body completely at ease and emphasizes total relaxation. Savasana can trigger the body’s “relaxation response,” a state of deep rest that slows the breathing and lowers the blood pressure while quieting the nervous system.

5) Cat Pose


The cat pose soothes and stretches the lower back, relieving stress while gently massaging the spine. Try arching and rounding the back 10 times in a row while focusing on deep inhaling and exhaling.

6) Downward Dog


This popular pose is common for a reason: it stretches your entire body from your neck to your toes. Also, being inverted has great benefits. Any pose where the heart is above the head is a good one for the circulatory system because it encourages blood flow throughout the body. An active circulatory system helps flush toxins from our body, keep our immune system in tip-top shape, and helps regulate blood pressure.

Take the stress out of holiday shopping by grabbing all of your gifts at our Black Friday + Cyber Monday sale starting next week. Use our 2015 Shopping Guide to save some shopping time >> 

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