Mermaid Off Duty

December 1, 2015 — by Griffin Thall


Spotted! An off duty mermaid on the sandy shores rocking her Pura Vida. Quick, better look now before she disappears back into the water.

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We’ve Got The Blues

April 16, 2014 — by Griffin Thall


Break away from your weekday blues with this awesome stack.  Perfect for all you mermaids and ocean lovers.  We love this color scheme paired with crop tops, shorts, and boho dresses.  They look stunning stacked with other jewelry and accessories too.  This stack includes; Solid Pacific Blue, Solid Marine Blue, Silver Bar Seafoam, Save The Dolphins, and Seafoam Braided.

Every purchase of a charity bracelet supports a good cause.  We love the Save The Dolphins bracelet and style pack.  The colors were chosen strategically by our team to represent “The Cove” campaign.  The blues represent the ocean the dolphins call home.  The sand tie string represents the shores the ocean washes up on.  The red dot represents the slaughtering of the dolphins in Taiji, Japan.  Get yours today and help save the dolphins!


Embracing Your Inner Mermaid

April 1, 2014 — by Griffin Thall


Today is the first day of April!  We are one month closer to summertime.  Embrace your inner mermaid this summer with Pura Vida.

Summer is all about soaking up the sun.  We’re all spending every second at the beach.  So, embrace your inner mermaid.  This is easy just follow these simple steps.  Find the perfect bikini.  Plan on spending all day in your bikini.  We love this seafoam colored one by Odina swimwear.  Here at Pura Vida we know the importance of accessories.  We suggest everyone accessorize with bracelets, rings, and necklaces.  We know the styles are perfect to mix and match.  Start with our favorite styles; Save The Dolphins Platinum, Paddle Without Pollution, Flat Braided Pacific Blue, Silver Anchor AquaSeafoam Braided.  Then look for your reasons to explore the coastline.  Finding the perfect beach is key.  All of us want to find one that is beautiful but not too crowded.  Last but not least, spend your time in good company.  Whether it’s getting a group of friends together or becoming one with the sea life.