Indoor Campfire

November 17, 2016 — by Chelsey Bishoff


This DIY has us so excited for the season! We have made our own little campfire that we can have at all times, all year ’round. Use this indoor campfire in your home to turn any area into your own cozy nook in just minutes. Yup, it’s that simple! Follow along and see for yourself!

What you’ll need:

  • 1 box of christmas lights
  • sticks and stones
  • glue gun

We’re using egg rock to be the base of our indoor campfire. Take the pieces and form them into a circle.Processed with VSCO with hb2 preset

Processed with VSCO with hb2 presetTime for the most magical part! Gather your lights and put in the center of your stones!Processed with VSCO with hb2 preset

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Processed with VSCO with hb2 presetWe now started to make the teepee. For this part, we just used a glue gun to secure the sticks at the top.Processed with VSCO with hb2 presetBegin to piece together the teepee. You can make this as tall or short as you would like.Processed with VSCO with hb2 presetFinished product!! How cute?! We are obsessed!Processed with VSCO with hb2 presetProcessed with VSCO with f2 presetTime to snuggle up. Indoor camp fires makes staying in for the night not so bad!Processed with VSCO with hb2 preset


Summer Smoothie Bowl

July 25, 2016 — by Chelsey Bishoff


Fruit is the ultimate snack in the summer heat and smoothies are even more of a dream on a hot day. Who says that making your own yummy treat should be difficult? We’re all about easy-peasy snacking! Today we are going to share with you one simple way  to make your own smoothie bowl at home! Let’s get started.

Recipe one:  Berry Delicious 

1. One frozen banana

2. A handful of spinach

3. A handful of raspberries

4. A handful of strawberries or blackberries

5. A handful or two of blueberries

6. 1 cup of almond milk, apple juice, or whatever liquid you prefer

7. Enough ice to thicken to your liking

Recipe two: Green Goodness

1. One and a half frozen bananas

2. A handful of spinach

3. A handful of chopped kale

4. 1/2 cup of coconut milk

5. 1/3 cup of orange juice (optional)

6. Chia seeds

7. Enough ice to thicken to your liking

Add ingredients individually into blender and puree until desired consistency.  Pour into your favorite bowl.  Easy enough, right?   Now time for toppings!

Add granola to both smoothie bowls.

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Bananas make the PERFECT topping to any smoothie bowl.

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Make your food beautiful!

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Island Escapes

July 22, 2016 — by Chelsey Bishoff


We dream in palms and sea air. This summer is dedicated to livin’ easy and wearing pretty things. Need the perfect accessories for your beachy attire? We have the secret! Get creative and pair up any kind of stack you want. We have a look and color for every style. Do ya thaaang!


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Sinking in a sea of shells.

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Toss your hair up…

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Or leave it down and embrace the wind tossed, sandy beach hair!

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Whether in a dreamy island dress or in cut off jean shorts, you can pair your favorite bracelets with them all.

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Rock the look!

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Can we play in the ocean forever? Yes please!

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Take care, mermaids! We want to see how you styled your Pura Vida Bracelets! Tag us on instagram: #puravidabracelets #livefree


photographer: @michellebishoff



Mermaid Off Duty

December 1, 2015 — by Griffin Thall


Spotted! An off duty mermaid on the sandy shores rocking her Pura Vida. Quick, better look now before she disappears back into the water.

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Our Cyber Monday sale just got EXTENDED! This is your last chance to save and finish up your holiday gift shopping >>> SHOP THE SALE

Photographer + Creative Director:



Share this post if you want to be a mermaid!




Off the Beaten Path

November 5, 2014 — by Griffin Thall


“I was first introduced to Pura Vida Bracelets in the summer.  The vibrant colors snatched my attention (so did the wonderful cause behind them), and I would see them being kissed by the sun in the California beach towns where I live. When Pura Vida contacted me to shoot in the fall, I was impressed with how beautifully the the bracelets would pair with deep, dark, and rich-colored outfits for the season. I contacted Taryn, of Velvet Sugar Blog, with the perfect reddish ombre hair and gypsy style to model. We drove through Avila, CA and pulled over in some gorgeous areas along See Canyon on a whim for photos. It’s always an adventure with her!” – Kelsea Holder
Photographer: Kelsea Holder ( and @kelseaholderphoto)
Model: Taryn (@velvet_sugar and

© Kelsea Holder Photography


Fade Into Fall

September 22, 2014 — by Griffin Thall


“I had the wonderful experience collaborating & photographing with the loveliest Chloe Messmore. She was up for anything. It was an extremely beautiful day in Washington with perfect weather. We wanted to keep it simple & natural with a spark of color from the flowers used a day before in her sister’s wedding.”

Photography/editor: straycafephotography/Mary P.
Model: Chloe Messmore
Instagram: @straycafephotography



Beach, Blankets & Boards

September 19, 2014 — by Griffin Thall


“Lauren and I shot at Blackies Beach in Newport Beach, California. We really wanted to show what the Southern California lifestyle means to us– sun, surf, skate, and a living each day to the fullest. Pura Vida bracelets are perfect for us because we can wear them playing at the beach in a bikini, or hanging out with friends, or just having a lazy day at home.”

Photographer: Jessica Williams @jessi_willi
Model: Lauren Tallichet @laurentalli



Wakesurfing + Pura Vida

September 17, 2014 — by Griffin Thall


“During the summer in Muskoka, the lakes are our playground. Wakesurfing is one of the few, if not only water sports that uses a boat wake without a tow rope. We surf the wake!” – Erin Monett
Photographer: Ever Images Photography @everimagesphoto
Surfers: Brendan Fitter, Daniel Barnett, Megan Barnett, Shelanne Jennings, Jessica Brown
Location: Fairy Lake, Huntsville, Ontario, Canada


A Summer’s Day with Photographer Patrick Gray

June 12, 2014 — by Griffin Thall


A Summer’s Day with photographer Patrick Gray!!!

“I chose my models Jillian and Marissa because they are the cutest pair of friends you will ever see.  They have the absolute best time whenever I shoot them together.  I was mostly thinking about getting the right kinds of shots, that would show off the bracelets vibrant colors to the fullest.  Also, I wanted to capture images that made people want to purchase the product rather than just focusing on the quality of the picture.  I wanted a warmth to the shoot that focused on having a great time with your friend, while also adding in great summer vibes everyone is craving.  If I would have to name the shoot it would be something along the lines of, “A Summer’s Day”.  The shoot was nothing glamorous, but instead a casual yet cute take on an average summer day with your best friend.  I’ve always loved this backyard because of the large space and variety of places there are to shoot.  From the rose garden, to the copper tiled pool, there are bright colors everywhere that scream summer and good times.” -Patrick


Summer Flare with Photographer Carley Slater

June 9, 2014 — by Griffin Thall


Summer Flare Photoshoot with photographer Carley Slater!!

“When I was thinking up this shoot, I knew I wanted sunshine, water and all things summer.  When I think of the Pura Vida brand….the first thing that comes to my mind is ‘living free’.  No restrictions and anything goes.  Anyone can wear the brand in any environment.  I just really wanted to capture that free spirit style that I love and try to show some different setups that might describe that.  Living in the midwest…we don’t have the ocean, but we get the benefit of many lakes and country.  So I wanted to portray that in the shoot as much as I could.  Gorgeous water with trees and fields.  The model I chose is actually my younger sister.  The reason I chose her is because she is the market for Pura Vida.  She is beautiful and real.  I captured her as she is and that’s what I wanted.  A real girl wearing a product that she really loves and uses.  She even snapped a few of me at the end too!  We had so much fun!” – Carley


Midtown Shoot with Sara Gatlin

June 4, 2014 — by Griffin Thall


Photographer: Sara Gatlin

Insta: @sgat“For this shoot I really wanted to showcase the carefree and happy energy Pura Vida gives off.  When I looked for a model, I wanted to work with someone who could be silly and just let loose and Avery was perfect!  The theme I was going for is more of a vibe.  I just wanted to depict those Summer days, where you are hanging with your friends, going on adventures, taking silly photos, drinking sodas, etc.!  I think the location of a photoshoot is one of the main factors that contribute to the vibe you’re going for, which is why I chose to shoot in Midtown.  Midtown is known for it’s artist and “march-to-the-beat-of-your-own-drum” atmosphere, so I immediately knew it would be perfect for shooting with Pura Vida!” – Sara Gatlin