Meet Our Customer Service Team

May 24, 2016 — by Griffin Thall


Hey Pura Vida fans! Have you ever visited our website and chatted with one of our customer service reps? If so, you already know just how awesome + helpful they are! Our customer service team puts in long hours to make sure YOU are happy with your order. When you’re happy, they are happy too! This week we want to highlight the team… 🙂




“I grew up in a little beach town in northern Massachusetts and naturally went very far away for school – Boston. After going to school in Boston, I decided to drive cross-country last winter and move out to San Diego. Even though I miss home occasionally, the weather out here reminds me why I stay. I still run my dogs instagram though and he lives back home. Feel free to hit him with a follow @mrmiloman. He’s a real cutie!

I’m happiest at the beach or eating chocolate covered pretzels and watching Game of Thrones. I love hanging out with friends and snapchatting everything. I’m super laid back and am always down for a cool adventure. Anything from hikes to concerts and of course a good margarita – I’m in! I’m so excited to be out here working for such a great company and can’t wait to see where life takes me on the best coast!”




“I was born in Switzerland and moved to San Diego when I was 4 years old. Growing up in San Diego is the best thing ever for a kid – it made me fall in love with the outdoors, especially the ocean. I picked up my first surfboard at 8 years old and have been addicted to the surf lifestyle ever since. This affected my career path as well. I never want to work at a place where I have to wear a suit and tie and be clean-shaven everyday. That is why I love working for Pura Vida! I come into work everyday either salty from surfing in the morning or sweaty from biking to work!

While I am not at work you can catch me around the La Jolla reefs surfing or in the shaping bay making new boards. I also love going on weekend trips to Rosarito with all of my buddies to score at uncrowded breaks and to binge eat tacos and cervesas.

My favorite bracelet is the Black Braided. I wear it everyday! When I feel like wearing two, I put on the Solid Granite or the Surfaid Original bracelet!”




“I spent my childhood growing up in a small town in North Carolina, the kind of place where you find your independence at a young age, climbing fences between houses and exploring barefoot through the muddy creeks that run through the neighborhood. Every fence I climbed led me to some new place that felt uncharted and untouched to me, even if it was only a few houses down from my own. Every tiny creek I explored was an ocean of little fish and frogs to discover and make mine.

When I was older I moved to San Diego—trading in running through muddy creeks for days on the sandy beaches and exploring the wild coasts of Southern California, but I kept that independence, the need for exploration and freedom I’d found when I was a kid in North Carolina.

On the weekends here I find myself seeking those fences to climb over and those creeks to explore, but now those creeks and fences look different.

It looks more like staying up into the early hours of morning listening to wild stories from strangers that eventually turn into amazing friends, or hiking down the cliffs to the get to that perfect place on the beach you have to know about to find.

That’s why I love working at Pura Vida, because of the lifestyle we promote and encourage. A wild life, that’s full and pure no matter where you are in it. I try to mix things up on my wrist using different textures of the seed beads with a bolder braided bracelet and a little glimmer of a gold bitty to keep things exciting.

I can’t wait to hear about what your Pura Vida collection looks like, and help you find the best stack to represent yourself on your wrist. Chat me!”







We love our customer service team!






Lotus + Ohm Bracelets

May 18, 2016 — by Griffin Thall


Hey Pura Vida fans! Earlier this week we introduced two of our newest yoga charm bracelets, the Hamsa, and the evil eye. Well, we have two more for you to add to your collection! Presenting the Lotus and the Ohm Bracelets.

Meaning of the Lotus Charm:

The lotus flower is a symbol of beauty, love, and harmony. The lotus flower starts its life in dirty, muddy water. It then rises out of the water and delicately blooms. Cultures around the world see the lotus flower as a symbol of growth, strength, self-awareness, and beauty. Wearing this symbolic charm can remind us of the ways we can over come the muddy and sometimes dark complications in our lives. Just like the lotus flower, we too can blossom and prevail, despite whatever hardships come our way.

Meaning of the Ohm Charm:

The ohm charm represents the sound you often hear at the end of a yoga class; “Ohmmmmm.” But what does it mean? Some say it is “the sound of the universe to represent all of consciousness.” Others say the sound of “Ohmmm” can calm the nervous system and relieve stress. Everyone agrees that the symbol is an icon of the mental, physical, and spiritual practice of yoga.


Shop our new Boho Collection HERE 


Hamsa Charm + Evil Eye Bracelets

May 17, 2016 — by Griffin Thall


Breathe in, breathe out… introducing our new yoga charms! The Hamsa Charm and Evil Eye are now part of the Pura Vida Bracelets collection. For all of you yogis out there, feel free to relax, meditate, and enjoy your practice while wearing these dainty bracelets.

Meaning of the Hamsa Charm:

The Hamsa symbolizes protection. More specifically, it represents protection against evil forces as well as strength and power.

Meaning of the Evil Eye charm:

Have you ever received “the evil eye look” from someone? Let’s hope not because it is supposed to bring bad luck and discomfort. Fortunately, wearing this charm is said to symbolize “no evil eye” which can have a balancing effect and ward off negative looks and thoughts. This charm symbolizes balance and protection from those “bad karma” vibes.


Shop these new charms on our website: New Boho Collection 


Meet our Costa Rican Bracelet Artists!

May 12, 2016 — by Griffin Thall


Hey Pura Vida fans! We recently made a trip back to Costa Rica, where we got to visit our team and see firsthand how much it has grown and expanded out there. We are in awe of the talent and creativity from the bracelet artists that are part of our team. It’s crazy to think just five years ago we met Jorge and Joaquin on a street corner in Costa Rica, and now they are in charge of creating all the bracelets you see today. Currently, Jorge, Joaquin, and 100+ of their amigos hold full-time jobs thanks to Pura Vida Bracelets. Take a look at the photos below. You will see how some of the bracelets are created, and the beautiful faces that make up our Costa Rican team! Pura Vida!

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Festival Fishtail (Using LuxyHair) Hair Extensions

May 3, 2016 — by Griffin Thall


Ever want to achieve a longer, fuller look to your hair? There are a few different options in hair extensions, but we wanted to share with you a brand that we love!

We have teamed up with @luxyhair to bring you a new hair tutorial on creating a longer braid perfect for festival season, using the Luxy Hair extensions! If you want to know more about their products, check out their story here.

We chose to do a traditional fishtail braid to keep the festival theme alive! With the help of hairstylist @hairdesignbytara we will show you a step by step to using Luxy hair and creating a longer, thicker braid.

5 Steps to a longer braid using Luxy Hair:


Step 1) Pick out  your Luxy hair extensions that closely match your hair. Check out their selection of hair here.

Our hair model @arielraee used the bleach blonde shade to match her new balayage done by @hairdesignbytara at the Meleesa Salon in Huntington Beach, California. @meleesathesalon.

Step 2) Section your hair. Put half up, and leave the rest down. Begin to clip in your Luxy extensions to the base of your head.

Step 3) Once one row of extensions are in, let all of your hair down and smooth it out. Then begin braiding your hair as if you are starting a french braid.


Step 4) Start your fishtail braid and make your way to about half way down. You will then grab your other Luxy hair piece extension and clip into the braid, tucking and hiding the clips under your natural hair. (Giving your hair the longer effect)


Step 5) Continue braiding, incorporating the extension hair along with your natural hair. (Optional: pull hair from behind base of the extension and Bobbi pin in place to cover it.)


Complete your new long braid by securing it with a Pura Vida hair tie! Love this easy achievable look thanks to Luxy Hair.


Check out more hair tutorials and ideas on the Luxy Hair blog page! Keep your eyes peeled for an instagram giveaway at @puravidabracelets


@carakuulei’s “10 Steps to the Perfect Wrist Shot”

May 2, 2016 — by Griffin Thall


Ever wonder how our favorite wrist model @carakuulei takes the perfect wrist photos?? Well she has shared her amazing ways with us and we are beyond stoked to have her as a part of the Pura Vida team! She has just released her very own PV pack that she created herself. She chose bright fun colors and of course included the Gold 3D Bitty Palm Pacific Blue, since palm trees are her thaaaang!



What does Ku’ulei mean??

The Ku’ulei Pack is named after our favorite little Hawaiian wrist model, @carakuulei!

@carakuulei’s Hawaiian middle name (said Koo-oo-lay) means “My Beloved” or “My Sweetheart.” This tropical and colorful pack is the perfect reminder to always live your dream life, add color to peoples’ lives, and value yourself because you are the beloved!
You are loved. Stay sweet my friends!

10 Steps to achieving the perfect wrist shot!

Step 1: Choose your perfect Pura Vida pack (Ku’ulei Pack) 😜

Step 2: Stack them on your wrist and be intentional with which bracelets you place next to each other!


Step 3: Straighten bracelets and hide strings by tucking them under the bracelets.


Step 4: Find a shaded area and a cool background (plus match your clothing to your stack for an even better shot)


Step 5: Turn phone or camera portrait. Place wrist straight across screen and level/parallel with the ground or wall.


Step 6: If using a cellphone, tap the screen on your centered wrist to get crisp focus.

Step 7: SNAP AWAY!

Step 8: Use VSCOcam to edit your photo. C1 and F2 are my favorite filters!


Step 9: Post to IG centering your photo in the square.

Step 10: TAG @puravidabracelets + @carakuulei + @wristoftheworld for your chance to get featured!