Festival Fashion: Colors & Patterns – How to Mix, Match and Own It

March 20, 2015 — by Griffin Thall



The days are getting longer, the temps are rising and there’s a sweet smell of freshness in the air. This could only mean one thing: Festival season has arrived! Mixing and matching your colors and patterns can be tough when it comes to your festival outfit, so here are our top tips for all you free-spirited boho chic desert gypsy wanderers:

1. Dare to be different. All eyes will be on you when you embrace your uniqueness. Don’t be afraid to push the boundaries of mixing color, shape and pattern. Start with one main statement piece and then experiment with adding smaller items and accessories that compliment it.

2. Opposites attract. Mix bold prints with pretty florals or basic black with a neon-bright statement necklace. The beauty of dressing up for a festival is that anything goes, so have fun with it and wear it with confidence.

3. Experiment with color. Stay within the same color family (like lilac, pinks and purples) or coordinate with complimentary colours (blue/orange, red/green, purple/yellow). This is your chance to really stand out and be fearless with your hues. If all else fails, black never goes out of fashion (just be mindful if you’re going to be in the sun all day).

4. Keep it simple. If layering prints and patterns isn’t your thing, take the refined and classic route with a pair of distressed denim shorts, some worn-in Converse, a muscle tank and really play it up with some great accessories like Pura Vida Bracelets!

At the end of the day, it’s all about expressing yourself through what you wear and being comfortable and confident in your own skin. Your outfit doesn’t have to look perfectly coordinated or put together, but instead should reflect your personality. As long as you’re having fun with color, prints and shape, you’re doing it right!

Share this post if you want to go to a music festival this year!


Sunshine State of Mind

January 21, 2015 — by Griffin Thall


Hey PV fans, here is a photoshoot from super talented photographer, Kelly Martucci, to brighten up your Wednesday morning.  Kelly shot this series in downtown St. Augustine, Florida. She is a natural light photographer so she planned to shoot in the morning and found this bright white wall with a beautiful shadow of a palm tree that she fell in love with. We cannot wait to see more photos from Kelly with summery, beachy vibes!  Check out our favorites below!

Photographer: Kelly Martucci @kellymartucci
Model: Hannah Gruhn @hannah_gruhn
Location: St. Augustine, FL


Summertime Daydreams

January 20, 2015 — by Griffin Thall


Hey PV fans! Its a gloomy day here in San Diego and we are missing that summer sun a little bit extra today. To cheer ourselves up, we wanted to share with you this gorgeous photoshoot from Aaron Nakamura and Eryn Krouse.  Check them out and get lost in the Hawaiian sunshine and waves with us!

Photographer: @aaron_nakamura
Model: @erynkrouse


Working Out with Pitaya Plus

September 26, 2014 — by Griffin Thall


Here at the Pura Vida HQ, we have gone absolutely crazy over the Pitaya Plus Smoothie Packs. They’re perfect for to enjoy in a bowl with coconut and granola or in a smoothie with other fresh fruits as a pre-workout snack. You can’t go wrong with this superfood and that bright pink color just makes everything look even more delicious. You can learn more about Pitaya Plus on their website:
Photographer: Colt Cannon


Beach Daze

September 24, 2014 — by Griffin Thall


Whether summer is beginning or ending, Pura Vida can always bring friends together for an adventure as you chase waves and sunsets. Photographer Nicole Jannesari drew inspiration from the bright colors of Torrey Pines Beach and the greens and browns in Los Peñasquitos Canyon Preserve to create these amazing shots.
Instagram: @nicolejannesari


Fade Into Fall

September 22, 2014 — by Griffin Thall


“I had the wonderful experience collaborating & photographing with the loveliest Chloe Messmore. She was up for anything. It was an extremely beautiful day in Washington with perfect weather. We wanted to keep it simple & natural with a spark of color from the flowers used a day before in her sister’s wedding.”

Photography/editor: straycafephotography/Mary P.
Model: Chloe Messmore
Instagram: @straycafephotography



Beach, Blankets & Boards

September 19, 2014 — by Griffin Thall


“Lauren and I shot at Blackies Beach in Newport Beach, California. We really wanted to show what the Southern California lifestyle means to us– sun, surf, skate, and a living each day to the fullest. Pura Vida bracelets are perfect for us because we can wear them playing at the beach in a bikini, or hanging out with friends, or just having a lazy day at home.”

Photographer: Jessica Williams @jessi_willi
Model: Lauren Tallichet @laurentalli



Sunflowers + Pura Vida Bracelets

August 22, 2014 — by Griffin Thall


Sunflowers + Pura Vida!  Check out these awesome images by photographer Hallie Macpherson.  We love our bracelets paired with this effortless look!

“I was feeling inspired and really wanted to shoot more with Pura Vida Bracelets!  I love test shooting with this girl and these bracelets!  The photos always come out so happy and summery.  I’m trying to take in as much summer as possible, before its over!! – Hallie

Instagram: @halliekathrynphotography

Facebook: Hallie Kathryn Photography



Ocean Breeze

August 21, 2014 — by Griffin Thall


“I love the beach and that’s one of the reasons why I chose this location.  I really love that Pura Vida Bracelets have that beachy feeling to them.  I had this idea in my mind of surf, waves, and sand.  Shooting at the beach was really fun!  You have so many different ideas to play with.” -Natalie

Photography: Natalie Montero



Catching Rays: Pura Vida Style

August 7, 2014 — by Griffin Thall


Wearing your bracelets every day only enhances the natural look and feel.  Wear them all together or mix and match your favorite combinations.  We love these images by ADN Designs!!  Check her work out on Instagram and Facebook for more inspiration.  We cant get enough!!!

Photography: ADN Designs
Instagram: @adndesigns
Facebook: ADN Designs

Wish You Were Northwest:
Top Knot Goods:
Be Still Clothing Company:
Gunn and Swain:


Beach Day W/ Photographer Amanda Glass

August 6, 2014 — by Griffin Thall


“My idea behind this shoot was to capture some summer beach vibes while incorporating the Pura Vida lifestyle.  I focused a bunch on color, sun, and the ocean!  Of course the first thing that was going through my mind while shooting was to find a way to get out of the sweltering heat, but I was also thinking about how to add a little twist to this shoot.  It ended up being a perfect beach day with just the right amount of breeze.  And of course, after we had finished shooting we jumped right into the ocean.” – Amanda Glass

Photography: Amanda Glass