New Festival Bags!!

July 24, 2014 — by Griffin Thall


Check out our new statement clutches with exclusive patterns!  New styles inspired by sandy beaches, desert dunes, and lush landscapes.  An added wristlet makes it the perfect accessory for the everyday adventurer.  Get them while they last!!


Fair season is in full swing

July 18, 2014 — by Griffin Thall


Cotton candy, carnival rides, and bright lights.  Nothing screams summertime like the county fair!  With fair season in full swing, why not celebrate in style!?  Our stacks are perfect for those warm summer nights.  They add an extra pop of color to every outfit.  Check out some of our favorite summer styles;

Neon Pink, Neon Yellow, Silver Pura Vida Strawberry, Solid OrangePacific Sunrise Braided, Platinum Black, Solid Neon Blue

Photography: Karin & Roger Doolin  TenSixteen Photography 


Is your wrist game on fire this summer?

July 17, 2014 — by Griffin Thall


Is your wrist game on fire this summer?  Take a look at these perfect styles.  Each Pura Vida Bracelet is unique and hand-made.  Plus, every bracelet is 100% waterproof.  Go surf, go snowboard, or even take a shower with them on.  Wearing your bracelets everyday only enhances the natural look and feel.

Flat Braided Pacific Blue
, Buncha Blues Braided, White Braided, Miranda’s Mermaid Lagoon, Shark Tank

Photographer: Urbanoceans


Summer Bliss

July 16, 2014 — by Griffin Thall


“Stay close to what keeps you feeling alive.”
Embrace your inner flower child this summer with Pura Vida.  Summer is all about adventure, exploration, and good vibes.  What inspires you?

Photographer: Monica Justesen 


Style and Fashion blogger Lauren Kawano

July 10, 2014 — by Griffin Thall


Check out the latest photoshoot with fashionista Lauren Kawano and photographer Aaron Rodriguez!!

“I am a 21 year old aspiring to be a style and fashion blogger.  I have known for many many years now that fashion and styling was where my heart was and I promised myself I would do whatever I could to accomplish my dream.

When Pura Vida contacted me I couldn’t have been more excited!  The vibe of this company is just so fun and summery!  Aaron and I have worked together on so many shoots at this point, we are able to just turn the world off and get in the zone.  He is fabulous behind the camera and we had too much fun coming up with ideas for the shoot.  In all honesty, we knew it had to be FUN FUN FUN! And we had fun shooting and ended up with some awesome fun looking photos, I couldn’t be more pleased.

Pura Vida has this aura about it that just brings sunshine into your life.  Their product is perfect for summer and is really just well made and high quality.  I couldn’t be happier to be apart of the Pura Vida family, they are too rad.” – LaurenCheck out Lauren Kawano on Instagram for more style and fashion inspiration!

Photographer Aaron Rodriguez


Tuesday Tunes: Kickback

July 1, 2014 — by Griffin Thall


Fireworks, friends, and food; all of our favorite F words! Here is an essential mix for this weekends pool splashing, beach tanning, and picnic kickbacks. Lolawolf and Panama Wedding are the sounds of summer. Have a fun and safe weekend!


Sea salt + sunshine

June 30, 2014 — by Griffin Thall


Where the sea salt meets the sunshine.  Check out these boho looks, for the latest styling inspiration.  We can’t get enough of model Alex Lettrich!!!  These simple, yet stunning looks can be super easy to do.  Start with a few of our best selling bracelets.  Mix and match different colors.  Then, add todays summer trends, to create the perfect look!

Tag us on Instagram #puravidabracelets with your favorite boho looks.  Don’t forget to include your favorite Pura Vida styles!  Enter for a chance to be featured on our fan photos page!

Also, check out photographer Michael Switzer for more beautiful photography!